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SMCSFO & DemandCon: Can Social Media ROI Equal Sales?

Social Media Club San Francisco

Monday, April 15, 2013 from 7:00 PM to 9:00 PM (PDT)

SMCSFO & DemandCon: Can Social Media ROI Equal Sales?

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission - Non-Member Ended $10.00 $1.19
SMCSFO Member Ended Free $0.00

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Event Details

Update* Prior to the panel, we encourage you to attend DemandCon's Networking Reception in the Exhibit Hall with free drinks from 5:30pm-7pm. Stop by the conference registration desk to be sure to pick up your drink tickets.

The panel will begin at 7pm in the Golden Gate C1 room. 


Can Social Media ROI Equal Sales?

Many of the success metrics associated with a company's social media activity are often aligned to brand visibility, awareness and basic engagement with fans and followers. But what about those that take things a step further? The opportunities are endless to track the impact, effectiveness and measurable business results of social media activity by a company. 
Using social media tools to build supplemental information about customers and prospects that can make the difference between a closed deal and a closed door. So what are those creative ways to leverage social media tools to actively listen, prospect, deepen prospect and customer relationships and close deals? 
Our panel will discuss:
  • Their view of the modern day sales funnel, and key points in the sales cycle where social media has replaced traditional strategies.
  • Using social media tools to more effectively communicate with prospects and customers where, how and when they want (and need) it. 
  • Active listening tools, tips and tricks.
  • Setting up campaigns to track the impact of social selling activities, and follow leads through to sales deals.
  • Share examples that will give you the insight and data to act quickly upon your own efforts!

SMCSFO's Panelists:

Adam Metz, Principal, The Social Concept

Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web. Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012. Follow Adam: @theMetz

Jason Miller, Social Media Strategist at Marketo

Jason is currently rocking the content and managing the social media strategy at Marketo, which was recently named fastest growing private company of Silicon Valley. Before Marketo he spent one year at Markettools and 10 years in the marketing department at Sony Music Entertainment. When not obsessing with social media, you can find him shooting concert photography, interviewing musicians, and editing The Vinyl District San Francisco. In addition, he is an award winning Karaoke singer, an aspiring amateur comedian, and his Seinfeld trivia knowledge is unsurpassed. Follow Jason: @JasonMillerCA 


Koka Sexton, Senior Social Marketing Manager at LinkedIn

Koka Sexton is one of the most recognized social experts in the technology industry. With ten+ years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling, a topic that he promotes through national speaking engagements. Koka's expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers. Follow Koka: @KokaSexton 

Have questions about SMCSFO & DemandCon: Can Social Media ROI Equal Sales?? Contact Social Media Club San Francisco
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When & Where

Room Golden Gate C1
Marriott Marquis
55 4th St
San Francisco, CA 94103

Monday, April 15, 2013 from 7:00 PM to 9:00 PM (PDT)

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Social Media Club San Francisco

The members of the San Francisco Chapter of Social Media Club (SMCSFO) commit to developing and supporting best practices of transparency, authenticity, and ethics in the use of social media and social networking. Our members are leaders in the field and are helping to define these business practices. SMCSFO brings together communications professionals, journalists, artists, students & anyone interested in learning and sharing, networking, having fun & making a difference to learn from one another in monthly events.   

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SMCSFO & DemandCon: Can Social Media ROI Equal Sales?
San Francisco, CA Events Conference

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