Community Manager: A Day in the Life
Ok so you might know a social media Community Manager, or hear snippets of the job description and think “well, I'm already doing a bit of that.” But you’re going to be fascinated to hear the range of activities that incorporate exactly what high-gear Community Managers are responsible for and how they make decisions that affect a company’s bottom line on a day-to-day basis.
The June 20th panel will map out a day in the life of social media community management from different perspectives: large corporation, specialty industry, nonprofit, and the agency point of view. Whether you have a budget to work with, or have to make something out of nothing, you’re going to want to hear how these professional shapers of opinion build the connections and reputations that become core communication -- and how they prove their worth to top management.
Start formulating your questions now for these great panelists:
As a Community Manager at Capital One, Liz is responsible for social media moderation across all social media channels. She also has experience in customer acquisition channels including online display banners, mobile banners, and social media. As a blogger, Liz creates all content for I Heart Vegetables & lead the VirginiaBloggers.com community.
As the senior manager of new media and communications at Richmond International Raceway, Rich writes press releases, participates in television and radio interviews, manages all social and new media, shoots and edits video, manages all community relations efforts and produces marketing communications.
Christina began her career in the media buying department at The Martin Agency working on the GEICO, Monsanto and Alltel accounts before moving on to become a community manager, where she created social strategies for GEICO, COOL WHIP, Walmart and the VMFA. She specializes in social analytics and social copywriting, and is the Manager of Online and Social Media for Richmond Barre. She’s the Communications Chair of Richmond Ad Club, sits on the Richmond Social Media Club board and is on the junior board for Richmond Centerstage.
Finally, our moderator will be
Jennifer is the Director of Communications at World Pediatric Project, a nonprofit organization that provides life-saving medical care to critically ill children in developing countries. She is responsible for public relations, internal and external communications, social media and marketing efforts at World Pediatric Project.
She is a member of the Emerging Nonprofit Leaders Program, class of 2013. The ENPL program is a dynamic eight-month experience for the next generation of nonprofit leaders in Richmond, VA.
Jennifer has served on the board of PRSA Richmond since 2008 and currently serves as President for 2013. In her past role as assistant director of The Woman's Club, Jennifer managed internal and external communications as well as 23 educational programs with local, national and international speakers per year.
In addition to a great discussion, we will have light snacks and a cash bar. The agenda is as follows:
- 6 - 7pm: Networking
- 7 - 8pm: Panel Discussion
- 8 - 9pm: Meet and Greet with the Panel