For many organizations, blogs often act as the "home base" of their social publishing efforts. They provide the fuel that powers a brand's social media presence and create a bridge between social networks and key Web properties. However, developing, launching and maintaining a successful blog takes more than just a WordPress account and full editorial calendar.
This panel will discuss current strategies for building and launching blogs on behalf of brands. Topic discussions will include establishing the proper tone and voice, working with legal teams, gaining executive support, incorporating multiple voices, honing in on niche target audiences and communicating value to stakeholders.
You'll hear directly from companies that have launched new/niche blogs in the past year and learn from their experiences (the good, the bad AND the ugly).
If you're thinking about launching a blog on behalf of an organization, or are thinking about expanding your blog portfolio to target new audiences, you don't want to miss this event.
Anthony Beven – Social Media Strategist and Community Manager, DTE Energy
Janelle O'Hara – Social Media Specialist, Michigan First Credit Union
Joseph Wesolek – Web & Social Media Strategist, Beaumont Health Systems
Anthony Beven is DTE Energy's Social Media Strategist and Community Manager. At DTE, Anthony is responsible for the corporate social media strategy, which is focused on increasing brand awareness, facilitating customer resolutions, building audience engagement and reach, and aiding the company's Search Engine Optimization (SEO) efforts. Additionally, he was the project manager for the recent re-launch of DTE's corporate blog, based on one established “voice,” easier integration with other company social networks, improved analytics and enhanced SEO opportunities.
DTE' Energy's corporate blog, WE DTE, was officially launched in January. Blog posts are published once weekly according to an editorial calendar. To establish “one voice” and a branded feel to the blog, WE DTE was introduced as the host of the blog. The look/feel of the blog was simplified and softened with more color and less visuals on the homepage. Last, but most important, the blog is better integrated with our other social media networks. To learn more, visit www.wedte.com.
Janelle O'Hara is the social media specialist at Michigan First Credit Union and is responsible for managing the brand's social media presence across all channels. She also produces videos for MichiganFirst.com and the brand's YouTube channel. Prior to her role, Janelle served as the first Young & Free Spokester at Michigan First, where she produced videos and blog posts designed to help educate 18-25 year olds about managing their finances
In October 2012, Janelle helped Michigan First launch "My So-Called Money," a financial education blog targeting young professionals and adults seeking financials advice. For more information, visit http://mysocalledmoney.com.
Joseph Wesolek, web and social media specialist at Beaumont Health Sytem, leads Beaumont's efforts to grow, expand and energize the health system's presence across the spectrum of social media platforms. He loves the challenges andopportunities that health care social media brings. He's the one with the spikey hair.
The Beaumont Blog was launched in September 2012 and focuses on health, wellness and community. It is our showcase to tell stories that would go otherwise untold! www.beaumont.edu/blog
When & Where
Social Media Club Detroit
Social Media Club Detroit brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, filmmakers, teachers, students, tool makers, and other interested collaborators from southeast Michigan.
We are the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit.
SMC - Detroit's primary mission is to connect the active hubs and professionals in our area while also helping promote social media literacy, technologies, and encourage ethical behavior and share best practices.
Detroit is hungry and ready for change!
Monthly meetings will consist of topics discussion, presentations, panels or featured speakers.
Contact us at firstname.lastname@example.org