When social media first debuted, companies were keen on maintaining a solidified presence they could grow - i.e. one Facebook page per company, organization, or brand.
With the convergence of Social, Local, and Mobile (SoLoMo), some companies feel it’s now the exact opposite: each store/location needs to have it’s own online presence to authentically connect with people where they are, WHEN they are there, and when they are online looking for your service.
From Foursquare to Facebook, companies both big and small are learning that claiming, building and integrating an online presence for each of their locations is THE way to both build customer bases and get the word out.
Join us on June 13 at JWT Atlanta for a discussion with YP Director of Social Media and Event Marketing Ed Peterson, Vert Co-founder and Principal of Account Strategy Kevin Planovsky and JWT Social Media Supervisor for a discussion on how they’re using SoLoMo to grow small businesses, International business like Intercontinental Hotels Group (IHG), Taco Mac and other customers, and Marine Corps recruits.
- Ed Peterson: Director of Social Media and Event Marketing for YP - @ed_peterson
- Hillary Traylor: Social Media Supervisor for JWT - @hillarybernice
- Kevin Planovksy: Co-founder and Principal of Account Strategy of Vert - @kplanovsky
Ed Peterson is an Atlanta-based demand generation innovator with 20 years of B2B sales and marketing experience. Ed has designed social media and content marketing programs for AT&T, mobile Point of Sale platform SparkQuest, and more than 30 other businesses in the U.S. and China. Ed currently works as the Director of Social Media and Event Marketing for YP, North America’s largest local search, media and advertising company. Prior to his focus on digital marketing, Ed worked in Asia for five years as the head of corporate marketing for Test Rite International, a major Taiwanese trading company.
Hillary Traylor is a Social Media Supervisor leading social media strategy for JWT Atlanta's largest client, the United States Marine Corps. In addition to the Marine Corps, Hillary has worked on other brands like Transamerica, Jiffy Lube and a range of non-profits and small businesses. A graduate of the University of Georgia, Hillary also has a background as a public relations business consultant.
Kevin Planovksy is Co-founder and Principal of Account Strategy of Vert, an award-winning digital agency focused on mobile + social right here in Atlanta. After several years in both the tech startup (Zipcar) and digital agency (Nurun) worlds, Kevin teamed up with fellow UGA New Media Institute pals Mike and Matt to start Vert in late 2008. Over the last 4 years they have grown the agency to a dozen full-time strategists, developers, media planners, and designers building emerging media experiences for brands like InterContinental Hotels Group, The Weather Channel, Taco Mac, and Crystal Springs.
About Our Sponsor:
JWT Atlanta is a dynamically structured unit of JWT, 300+ people strong, based in Atlanta with offices in Dallas and Houston. Along with strategic and creative development, we also provide integrated engagement services including digital strategy, social media, media planning and buying, UX, website design/development, search and analytics – all under a single leadership team. Clients include the United States Marine Corps, U.S. Virgin Islands, Transamerica, Shell, Jiffy Lube, Quaker State, Pennzoil and FEMA, among others.
Wait, what? Social Media Club Atlanta is now charging for events?
As many of you know, when you have free events a lot of people register "just in case," without really planning to come. And since our events usually sell out, this means some folks get shut out of coming who really do want to attend.
To help with this, and to help us have accurate numbers for food and beverage, starting with our June event, we'll be charging a nominal fee -- just $5 in advance, $10 at the door (if there are tickets left)
-- and of course, in most cases this will cover at least one drink ticket and/or munchies.
We're dedicated to keeping Social Media Club Atlanta the low cost, grassroots group we all know and love, and I'm sure you all agree that $5 is still a great bargain!
By the way, you can become a Pro Member of Social Media Club for just $100, and admission to our educational events is *free* -- join today at socialmediaclub.org.
When & Where
Social Media Club Atlanta
Social Media Club Atlanta's mission is to connect people within their local community through their interest in and passion for social media. Members from the worlds of business, media, advertising, PR, design, education, non-profits, and government meet monthly to discuss how they and their community can benefit from changes and best practices brought by emerging media.