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SMCA panel: Social Media & Your Career Path

Social Media Club Austin Chapter

Tuesday, August 20, 2013 from 6:00 PM to 7:45 PM (CDT)

SMCA panel: Social Media & Your Career Path

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Type Remaining End Quantity
SMCAustin paid edu or professional members 29 Tickets Ended Free  
SMCAustin guest 2 Tickets Ended Free  

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Event Details

We are at Austin's Pizza again this month!

Social Media and Your Career Path - 

Using Social Media to Build Your Brand and Your Career

Tues, August 20, 2013

6 pm - 7:45 pm

Austin's Pizza, 2324 Guadalupe, Austin, TX 78705

(see detailed maps & free parking info below) 

 social network people

When it comes to your career, social media can be a double-edged sword. Like a champ, you can use networks like LinkedIn to research and reach out to potential influencers and employers, but those employers might likewise peruse your social profiles and see political rants or risque photos on Twitter or Facebook. In fact, a recent study commissioned by CareerBuilder found that over 40% of hiring managers who currently research candidates via social media have found information that caused them not to hire a candidate.

How do you keep your online presence career- and network-friendly? Our panel of experts will discuss how social media can impact your career path, for better or worse - and we are shooting for better! Hear how to take advantage of the career-building opportunities that social media has to offer, while avoiding missteps that can hurt your online reputation.

Our career-savvy, misstep-preventing panelists are:

  • Lionel Menchaca, Director of Content Engagement for W2O Group
  • Lani Rosales, Austin Digital Jobs, COO of agbeat.com
  • Sheridan Hall, Technical Recruiter at Whole Foods
  • Kim Hollenshead, VMware, University Recruiter

Ian Greenleigh, author and Senior Content and Social Strategist at Bazaarvoice, will moderate the discussion.

Join us at 6:00 for pizza, networking and mingling. Our panel discussion starts at about 6:30. Hope to see you there!


Panel Lineup:

MODERATOR: Ian Greenleigh (@be3d)

Ian GreenleighIan Greenleigh is a social media and content strategist. He helps companies turn data, ideas, and relationships into true thought leadership. From 2010 – 2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. (NASDAQ: BV). His words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, and elsewhere. Greenleigh’s book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence, will be published by McGraw-Hill Professional in October, 2013. 


Lionel Menchaca (@LionelGeek)

Lionel MenchacaLionel Menchaca serves as director of content engagement for W2O Group. In this role, he helps clients of all sizes to develop content and engagement strategies so they can connect directly with customers. He also works with teams of developers to build tools companies need to manage an increasingly complex flow of content.

Before W2O, Lionel worked at Dell for 18 years and was the founder and chief blogger of Direct2Dell, Dell’s main corporate blog. Over the last 7 years, Lionel authored hundreds of posts on behalf of Dell. He helped expand it into several countries to extend Dell’s global presence. Before the blog, Lionel was one of the main architects behind Dell’s blog monitoring process begun in April 2006.


Lani Rosales (@laniar)

Lani RosalesLani Rosales is the Chief Operating Officer of AGBeat.com, a business editor, and a Texas native with a BA in English from the University of Texas. Prior to AG, Lani was the Marketing Director at an independent real estate brokerage, designing the brand from scratch. As a digital native, she has closely studied advanced technolgoies and new media, and has been named one of Real Estate's 100 Most Influential, and one of the 12 Most Influential Web Writers. Lani co-founded BASHH (the Big Ass Social Happy Hour), and co-organizes the Ignite Austin speaker series. 


Sheridan Hall (@SheridanRecruit)

Sheridan HallSheridan Hall is a seasoned technical recruiter who has provided staffing expertise to companies such as Google, Yahoo, Apple, Facebook and Whole Foods. Originally from California, he spent part of childhood in Alaska, graduated from Cal State Chico with a degree in Public Administration, and moved to Austin in 2009. 



Kim Hollenshead (@kimhollenshead)

Kim HollensheadKim Hollenshead has held various roles within human resources since 1997 beginning with that as a corporate recruiter in Austin, Texas. With the evolution of the internet, Hollenshead found herself mesmerized by online social networking and social media and became involved with these outlets in 2005. Today, Hollenshead marries her recruiting and online social persona by advocating the use of social networks. She envisions them as tools to help both employees and employers in ways that can either better employees' skill sets or to create value by using online tools to make high impact business decisions.

She’s currently a University Recruiter with VMware, based in Austin and places new college graduates and interns into software engineering roles in the Bay Area of California. When she's not busy with her work endeavors she volunteers as the VP of Membership for the ADPi Texas Hill Country / North Austin Alumnae Association. In her free time she enjoys hanging out with her 3 dogs, a cat that thinks he’s a dog and her husband who has a love for all things military and camouflaged.

Info on parking:

Parking for Austin's Pizza on the drag




Map of Austin's Pizza on the drag

Special Thanks to our sponsors:

AT&T. Rethink Possible.


2013 Corporate Sponsor: AT&T. Connecting you to your world, everywhere you live and work.


2013 Local Sponsor: Capital Metro is proud to sponsor Social Media Club Austin! Capital Metro has recently installed new bus stop signage at every stop in Capital Metro’s service area to allow riders to get schedule information on the go – using a cell phone, you can access “next bus” information for individual stops by calling Capital Metro’s Go Line, texting the number provided or scanning the unique QR code included on each sign. You can find Capital Metro on Facebook, and follow them on Twitter at @CapMetroNews and @CapMetroRail.


Stephen F Austin Hotel


2013 Refreshment and Venue Sponsor: Austin's Pizza For those of you who have been attending our meetings for some time, you know what a great friend Austin's Pizza has been to SMCAustin. Austin's Pizza uses only pure, whole ingredients and has the best delivery network in town with 11 Austin area locations.

Have questions about SMCA panel: Social Media & Your Career Path? Contact Social Media Club Austin Chapter
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When & Where

Austin's Pizza on the drag
2324 Guadalupe
Austin, TX 78705

Tuesday, August 20, 2013 from 6:00 PM to 7:45 PM (CDT)

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Social Media Club Austin Chapter

The Social Media Club Austin...part think tank, part curiosity, all new media.

Twitter @SMCAustin

Chapter Homepage: http://socialmediaclub.org/chapter/austin-tx

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SMCA panel: Social Media & Your Career Path
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