SMCA panel: Social Media & the Law - Avoiding Mishaps, Misdeeds & Meltdowns
Tuesday, July 16, 2013 from 6:00 PM to 8:00 PM (CDT)
We are at Austin's Pizza this month!
Social Media and the Law -
Avoiding Mishaps, Misdeeds and Meltdowns
Tues, July 16, 2013
6 pm - 8 pm
Austin's Pizza, 2324 Guadalupe, Austin, TX 78705
(see detailed maps & free parking info below)
You've seen the online carnage - from the latest Facebook brand backlash to cluelessly automated tweets to ill-advised tweets that got users fired. Aside from loss of good will, both companies and individuals can face potential legal issues associated with endorsements, defamation, copyrights and user-generated content.
In a hyper-connected world where authenticity and lightning-fast response are prized and "done is better than perfect", how do you avoid lawsuits and social media disasters?
Our local experts explore how companies educate, guide and monitor their employees who use social media. Panelists will discuss common social media pitfalls and how companies and individuals can avoid high-profile mis-steps that can damage brand equity and create massive potential liability.
Please note - Due to unavailability at ACC, we will instead have the panel at Austin's Pizza on the drag.
Our law-abiding, governance-savvy, meltdown-preventing panelists are:
- Chris Boudreaux, Global Technology Lead for Social and Text Analytics and Strategy, Accenture
- Ryan M Garcia, Social Media attorney for Dell
- Jason Ford, Founder/President, FeedMagnet
Dara Quackenbush, strategic communications consultant, will moderate the discussion.
Join us at 6:00 for pizza, networking and mingling. Our panel discussion starts at about 6:30. Hope to see you there!
MODERATOR: Dara Quackenbush (@dquack)
From a young age, Dara was interested in media and journalism. After all, how many teens do you know who read the newspaper every day? By the time she got into college, her dream of being a foreign correspondent in Central America for Newsweek gave way to wanting to tell positive stories. She focused her journalism studies on PR and advertising, and has spent her career helping companies from Wal-Mart to small start-ups tell their stories, whether it's developing strategy, pitching media or social media outreach.
An experienced leader (Dara’s a graduate of the Leadership Austin Essential program), she grows relationships with clients and partners. She has successfully led and mentored teams of young professionals, winning a mentoring award in 2010. She is the past president of the Women Communicators of Austin (formerly AWC Austin); under her presidency, the organization unaffiliated with its national organization and became an independent organization. In the process, they grew membership 20%. Dara loves sharing what she knows and frequently advises non-profits and start-ups. She also speaks on communications and social media topics, most notably at both the 2011 and 2012 SXSWi conferences.
Chris Boudreaux (@cboudreaux)
Chris Boudreaux helps large brands transform their business operations for ROI through social media. In 2008, he created SocialMediaGovernance.com to help organizations get the most from their social media efforts, and media around the globe have featured his thought leadership about social media strategy and management. He serves on the Member Ethics Advisory Panel of the Word of Mouth Marketing Association, and, in Fall 2013, he will publish a book about enabling employees in social media at scale, with co-author Susan Emerick of IBM.
In 2009, he created an online database of social media policies. Toward the end of 2009, he published his first analysis of social media policies. In 2011, he co-authored The Social Media Management Handbook at Accenture, where he led business transformation programs at Fortune 500 clients including Boeing and Microsoft. His studies of social media have been referenced by corporations, governments, industry analysts and non-profits around the world.
Today, he leads CRM product and offering development at Accenture, and serves as a Social Media Architect for clients globally.
Ryan M Garcia (@SoMeDellLawyer)
Ryan Garcia is a member of the Dell Legal team where he represents the Social Media and Communities, Consumer Indirect Sales (Retail, Distribution, Telco), and Gaming (Alienware) teams. Prior to joining Dell, Ryan was a technology litigator representing DirecTV in hundreds of satellite piracy lawsuits and also represented Sun Microsystems in their copyright and antitrust lawsuits against Microsoft. Prior to becoming an attorney, Ryan was a multimedia programmer and video game developer.
Ryan has spoken at and chaired numerous social media legal conferences around the country. He has also been invited to speak on social media legal topics before American Bar Association committees, the Word of Mouth Marketing Association Summit, and the Game Developers Conference. Ryan frequently blogs about social media legal issues at somelaw.wordpress.com. New York Times technology columnist David Pogue has called Ryan the funniest Dell lawyer he knows.
Jason Ford (@jasford)
As the Founder and President of FeedMagnet, Jason Ford provides the vision and creativity which keeps the company on the innovative edge of our fast changing marketplace. Early in the social media movement, Jason recognized the strong potential for brands to tap into the powerful positive sentiment of brand advocates as well as social posts from employees to better connect and engage with customers. Previously, as the Director of Interactive at the Tocquigny digital agency, he managed interactive strategy, user experience and technical execution across all accounts..
Info on parking:
Special Thanks to our sponsors:
2013 Corporate Sponsor: AT&T. Connecting you to your world, everywhere you live and work.
2013 Local Sponsor: Capital Metro is proud to sponsor Social Media Club Austin! Capital Metro has recently installed new bus stop signage at every stop in Capital Metro’s service area to allow riders to get schedule information on the go – using a cell phone, you can access “next bus” information for individual stops by calling Capital Metro’s Go Line, texting the number provided or scanning the unique QR code included on each sign. You can find Capital Metro on Facebook, and follow them on Twitter at @CapMetroNews and @CapMetroRail.
2013 Refreshment and Venue Sponsor: Austin's Pizza For those of you who have been attending our meetings for some time, you know what a great friend Austin's Pizza has been to SMCAustin. Austin's Pizza uses only pure, whole ingredients and has the best delivery network in town with 11 Austin area locations.
When & Where
Social Media Club Austin Chapter
The Social Media Club Austin...part think tank, part curiosity, all new media.
Chapter Homepage: http://socialmediaclub.org/chapter/austin-tx