The 2008 Presidential Elections fundamentally changed the way that political campaigns are run at the grassroots level. Going into this year’s elections, our panel will discuss the impact and importance that social media will play in the election process. We’re talking about methods, best practises and trends rather than partisan ideology. How will social media be leveraged to influence voters and which platforms will rise to the forefront? Join us and find out as we get into politics at Policy!
Ethan Klapper is the politics social media editor at The Huffington Post, where he manages the social media presence of the site's popular politics section. Previously, Klapper was an online editor at National Journal and a contributor to 10,000 Words, a blog about journalism and technology. He graduated cum laude from American University in 2011. During college, Klapper interned at National Journal, The Washington Post, BNA, The (Westchester, N.Y.) Journal News and mediabistro.com. He is a native of Rye Brook, N.Y.
Paul Winn - @PaulSMG Political Director, Smart Media Group
As political director, Paul Winn brings extensive media buying expertise to Smart Media Group. During his time at Smart Media, the agency has grown to be the highest billing Republican buying agency and boasts the largest staff of any Republican firm. Known for sophisticated research, fast responsiveness and tenacious negotiation, Smart Media Group delivers Madison Avenue media buying to Republican candidates and conservative causes.
In 2010, Paul oversaw $250 million in media spending for candidates and issues across the U.S. and had the privilege of working with Senator Rubio, Congresswoman Noem and the U.S. Chamber—to name a select few. Prior to joining Smart Media Group, Paul managed political advertising and public relations campaigns for GOP candidates around the nation.
Matthew Gagnon is a Republican strategist, specializing in leveraging digital tools in the political campaign space. He is currently the Director of Digital Strategy for the Republican Governors Association, where he is responsible for the development and execution of online campaigns in thirteen states and territories, as well as the Wisconsin recall. Prior to his time at the RGA, Gagnon was Deputy Director of Digital Strategy for the National Republican Senatorial Committee in the 2010 cycle, which saw the GOP pick up a net of seven seats in the U.S. Senate. He has also spent some time in the private sector, and on Capitol Hill, where he served as Director of New Media Communications for Senator Susan Collins of his native state of Maine. Matt lives in Kingstowne, Virginia with his wife Erin and five year old son, Alec.
When & Where
Digital District is founded on the idea of advancing and organizing the digital space. The wild west of the Web is heading in the right direction, and we know that gathering the greatest minds in DC will advance it even further. We plan on creating best practices, case studies, research, and most of all connecting ideas and people together. Over the past 5 years we have focused solely on social media, but have realized there is a greater need to expand on the areas that affect all parts of the Web. Digital Inc. C/O Digital District is a 501(c)6, run by a dedicated team of volunteers who have a shared vision.