SMC-DC May Event: Politics @ Policy
Thursday, May 17, 2012 from 6:00 PM to 8:00 PM (EDT)
The 2008 Presidential Elections fundamentally changed the way that political campaigns are run at the grassroots level. Going into this year’s elections, our panel will discuss the impact and importance that social media will play in the election process. We’re talking about methods, best practises and trends rather than partisan ideology. How will social media be leveraged to influence voters and which platforms will rise to the forefront? Join us and find out as we get into politics at Policy!
Ethan Klapper is the politics social media editor at The Huffington Post, where he manages the social media presence of the site's popular politics section. Previously, Klapper was an online editor at National Journal and a contributor to 10,000 Words, a blog about journalism and technology. He graduated cum laude from American University in 2011. During college, Klapper interned at National Journal, The Washington Post, BNA, The (Westchester, N.Y.) Journal News and mediabistro.com. He is a native of Rye Brook, N.Y.
Paul Winn - @PaulSMG Political Director, Smart Media Group
As political director, Paul Winn brings extensive media buying expertise to Smart Media Group. During his time at Smart Media, the agency has grown to be the highest billing Republican buying agency and boasts the largest staff of any Republican firm. Known for sophisticated research, fast responsiveness and tenacious negotiation, Smart Media Group delivers Madison Avenue media buying to Republican candidates and conservative causes.
In 2010, Paul oversaw $250 million in media spending for candidates and issues across the U.S. and had the privilege of working with Senator Rubio, Congresswoman Noem and the U.S. Chamber—to name a select few. Prior to joining Smart Media Group, Paul managed political advertising and public relations campaigns for GOP candidates around the nation.
Matthew Gagnon is a Republican strategist, specializing in leveraging digital tools in the political campaign space. He is currently the Director of Digital Strategy for the Republican Governors Association, where he is responsible for the development and execution of online campaigns in thirteen states and territories, as well as the Wisconsin recall. Prior to his time at the RGA, Gagnon was Deputy Director of Digital Strategy for the National Republican Senatorial Committee in the 2010 cycle, which saw the GOP pick up a net of seven seats in the U.S. Senate. He has also spent some time in the private sector, and on Capitol Hill, where he served as Director of New Media Communications for Senator Susan Collins of his native state of Maine. Matt lives in Kingstowne, Virginia with his wife Erin and five year old son, Alec.
When & Where
Social Media Club - DC (Washington, D.C. Chapter)
SMC-DC is the DC Chapter of the Social Media Club, which hosts conversations in cities around the world that explore key issues facing professionals and organizations as technologies transform the way we connect, communicate, collaborate and relate to each other. As the world’s largest organization of Social Media Professionals, we reach leading influencers and social media enthusiasts in face to face meetings held in over 230 cities around the world.