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SMBLA - The TRUTH About Social Media

Social Media Breakfast Los Angeles (SMBLA)

Tuesday, June 17, 2014 from 7:30 AM to 9:00 AM (PDT)

SMBLA - The TRUTH About Social Media

Ticket Information

Ticket Type Sales End Price Fee Quantity
SMBLA - Early Bird ticket   more info Ended $15.00 $1.82
SMBLA - LAST MINUTE ticket   more info Ended $20.00 $2.09

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Event Details


We are excited to announce our June event! 

SMBLA - The TRUTH About Social Media


  • Topic: The Truth About Social Media 
  • Speakers: Patrick Mulford, Executive Creative Director | theAudience
  • When: Tuesday, June 17, 2014 from 7:30am - 9:00am
  • Where: Coupa Café of Beverly Hills
  • Hashtag: #SMBLA
  • Price: $15 (Early Bird), $20 (24 - 48 Hours Advance)


  1. We’ll examine a piece of social content and list the components that make it compelling - from both a craft AND scientific perspective.

  2. Explain why social is fundamentally different from any other media channel in recent history - and why it’s essential to treat it as such.

  3. List the ONLY three ways in which people use social media - irrespective of the platform.

  4. Explain why sharing a piece of content with your friends is an act of bravery and why memes mitigate the risk.

  5. Explain how social media has something profound to teach us about the ‘human condition'

ABOUT OUR SPEAKER- Patrick Mulford:

During the past 16 years Patrick been a creative director, a partner and a board member in a broad range of successful creative businesses. Most notably he's helped build three industry-leading digital and social agencies in the UK and the US; companies that have pioneered how brands make meaningful connections with their consumers.


Patrick is currently ECD at theAudience, a company that publishes over 5,000 pieces of content per month for celebrities entertainment properties and global brands - content that reaches over a billion consumers. With over 150 people working in Los Angeles, London and New York, theAudience was founded in 2011 by Sean Parker (Founding President, Facebook), Ari Emanuel (CEO, William Morris Endeavor) and Oliver Luckett (Co-Founder, Digisynd, Walt Disney).





 ABOUT OUR VENUE - Coupa Café of Beverly Hills

Coupa Cafe rocks! :)Coupa Café is an urban oasis, a lively Venezuelan restaurant featuring a completely new style of international dining which combines the best of Venezuelan dishes with the philosophy of promoting the use of organic and fair trade ingredients.

What's on the Menu? 

Venezuelan Single Estate Coffee, regular and decaf, freshly baked pastries, pancakes, kingslake and crane premium blend granola and plain white yogurt.

Learn more and become a fan of Coupa Cafe at:





If you’re as excited as we are about Social Media Breakfast Club Los Angeles, please tell your friends and feel free to reach out to us anytime with social media news, presentation topics, and speakers that you think we should know about!

Looking forward to bringing the L.A. social media community together through SMBLA!

Learn more and become a fan of SMBLA at:



Email us at: SMBLosAngeles@gmail.com

Follow our Founders: Justin Michael Williams and Jessica Springer (@JessicaSpringer)

Have questions about SMBLA - The TRUTH About Social Media? Contact Social Media Breakfast Los Angeles (SMBLA)
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When & Where

Coupa Cafe Beverly Hills
419 N Canon Dr
Beverly Hills, CA 90210

Tuesday, June 17, 2014 from 7:30 AM to 9:00 AM (PDT)

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Social Media Breakfast Los Angeles (SMBLA)

Social Media Breakfast LA (SMBLA) is a monthly breakfast meetup where digital media experts and newbies alike come together to eat, meet, network and learn. Each month, we bring a new industry expert to share ideas, case studies, and tips on the latest trends in social media. Founded in 2010 by Justin Michael Williams & Jessica Springer, SMBLA hopes to create a solid community that keeps LA on the cutting edge of social media innovation. Connect with us online to get info on our next event! 

  Contact the Organizer
SMBLA - The TRUTH About Social Media
Beverly Hills, CA Events Networking

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