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SMBLA: Providing Utility through Social Media

Social Media Breakfast Los Angeles (SMBLA)

Tuesday, March 26, 2013 from 7:30 AM to 9:00 AM (PDT)

SMBLA: Providing Utility through Social Media

Ticket Information

Ticket Type Sales End Price Fee Quantity
SMBLA event & Breakfast Ended $15.00 $1.82

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Event Details


We are excited to announce our MARCH event-

SMBLA: Providing Utility through Social Media! 


  • Topic: Providing Utility through Social Media
  • Speaker: Kt McBratney, Vice President/General Manager at Phenomblue
  • When: Tuesday, March 26, 2013 from 7:30am - 9:00am
  • Where: Coupa Café of Beverly Hills
  • Hashtag: #SMBLA
  • Price: $15


Key audience takeaways:

Everything has a purpose. In the unpredictive world we live in, it’s challenging to communicate function among the noise. And there is nowhere so unpredictive and noisy as the realm of social media. The key is to provide utility through your social presence, creating experiences that truly engage with consumers, stakeholders and advocated. With the rise of real-time marketing and an increase in businesses using social, if you don’t provide utility in your social media efforts, your audience will find someone who will. But providing utility sounds easier than it actually is.

  •         An understanding of predictive and unpredictive interaction models

  •         Steps to determine utility in brand interactions

  •         Insights on communicating utility in a cluttered social landscape

  •         Tips on tying these useful social interactions into your broader brand marketing


Kt McBratney is Vice President and General Manager of Phenomblue, an industry-leading brand experience agency with offices in Los Angeles, California and Omaha, Nebraska. She has spent a decade in the advertising trenches, from creative to in-house strategy to PR for corporations, non-profits and agencies, including building the production, QA and client services arms at Phenomblue while working with brands like TUMS, Guitar Center and Office Max. Kt works with clients and the Phenomblue team to connect brands to consumers using technology across industry verticals.

To learn more about Phenomblue, visit:

And be sure to connect with Kt on:

  • Twitter (@k_to_the_t
  • Instagram (k_to_the_t

ABOUT OUR VENUE - Coupa Café of Beverly Hills

Coupa Cafe rocks! :)Coupa Café is an urban oasis, a lively Venezuelan restaurant featuring a completely new style of international dining which combines the best of Venezuelan dishes with the philosophy of promoting the use of organic and fair trade ingredients.

What's on the Menu? 

Venezuelan Single Estate Coffee, regular and decaf, freshly baked pastries, kingslake and crane premium blend granola and plain white yogurt.

Learn more and become a fan of Coupa Cafe at:






If you’re as excited as we are about Social Media Breakfast Club Los Angeles, please tell your friends and feel free to reach out to us anytime with social media news, presentation topics, and speakers that you think we should know about!

Looking forward to bringing the L.A. social media community together through SMBLA!

Learn more and become a fan of SMBLA at:



Email us at: SMBLosAngeles@gmail.com

Follow our Founders: @thisjustin_and @JessicaSpringer

Have questions about SMBLA: Providing Utility through Social Media? Contact Social Media Breakfast Los Angeles (SMBLA)
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When & Where

Coupa Cafe Beverly Hills
419 N Canon Dr
Beverly Hills, CA 90210

Tuesday, March 26, 2013 from 7:30 AM to 9:00 AM (PDT)

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Social Media Breakfast Los Angeles (SMBLA)

Social Media Breakfast LA (SMBLA) is a monthly breakfast meetup where digital media experts and newbies alike come together to eat, meet, network and learn. Each month, we bring a new industry expert to share ideas, case studies, and tips on the latest trends in social media. Founded in 2010 by Justin Michael Williams & Jessica Springer, SMBLA hopes to create a solid community that keeps LA on the cutting edge of social media innovation. Connect with us online to get info on our next event! 

  Contact the Organizer
SMBLA: Providing Utility through Social Media
Beverly Hills, CA Events Networking

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