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SMBLA July Breakfast- Intro to Facebook Ads + Google Remarketing

Social Media Breakfast Los Angeles (SMBLA)

Wednesday, July 20, 2011 from 7:30 AM to 9:00 AM (PDT)

SMBLA July Breakfast- Intro to Facebook Ads + Google...

Ticket Information

Ticket Type Sales End Price Fee Quantity
SMBLA July Breakfast- Intro to Facebook Ads + Google Remarketing Ended $15.00 $1.81

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Event Details


Get your tickets now to the Social Media Breakfast Los Angeles July breakfast! 

Here are just a few exciting things to expect: 

  • Topic:  Intro to Facebook Ads + Google Remarketing
  • For the first time, we will have TWO speakers present: Karen Woodward (Social Media Manager) and Alexis Howerton (Shoehorn Enterprises)
  • A full, delicious, Venezuelan inspired breakfast will be served (see menu below) 
  • Free Parking (woohoo!) & Free WiFi
  • Network and mingle with marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, future SMBLA speakers and more! 

Here are the details you NEED TO KNOW

SMBLA July Breakfast

Hashtag: #SMBLA

Wednesday, July 20, 2011 - 7:30 - 9:00 a.m.

Where: Coupa Café of Beverly Hills

Tickets: $15

Here are the details you WANT TO KNOW

About our presentation

Intro to Facebook Ads + Google Remarketing

Karen Woodward (Social Media Manager) and Alexis Howerton (Shoehorn Enterprises) will provide an overview, with examples and specific strategies for Facebook Ads and Google Remarketing.  Main focus will be Facebook and Google retargeting/remarketing will be the bonus.   


What's on the Menu? 

A selection of hot and cold items from Venezuelan Arepas filled with eggs, bacon and cheese to pancakes, a granola, yogurt and fruit station, pastries, freshly squeezed orange juice and the special Coupa coffee-- fair trade and organic coffee straight from Venezuela.  


About our speakers (YES-TWO!)

Karen Woodward

Karen Woodward is a freelance social media manager and writer. She engages on social media channels, runs social ad campaigns, creates social media calendars, writes blog posts, and works on strategy for clients ranging from Xfinity TV to the Alaska State Fair.

She comes to social media by way of the entertainment industry, where she worked for over ten years in development, production, and marketing. On a break from the entertainment world, Karen received a master’s degree in Media Studies from Syracuse University where she wrote her thesis on the popularity of Gwen Stefani. While in school, she began writing professionally about television and new media, and managed a website geared to young Hollywood. After returning to Los Angeles she managed the official websites for a number of celebrities before changing her focus to social media.

Website: www.karenwoodwardonline.com

LinkedIn: www.linkedin.com/in/Kwood1


Alexis Howerton


Alexis is the President/Chief Creative Officer at Shoehorn Enterprises,  a creative services firm focusing on digital media.  Alexis’ company specializes in elevating online presence through website design and redesign, search engine marketing and social media strategy.  Shoehorn has experience working with clients in all facets of entertainment ranging from Bethune TheatreDance, and Hollywood Food Styling to ABC/Disney and the Ripley’s Believe It or Not! attractions in both New York City and London.  Prior to Shoehorn Enterprises Alexis worked for a number of creative companies some of which include; Polo Ralph Lauren, Threshold Entertainment, Brillstein-Grey Entertainment and Concorde-New Horizons Pictures.

Website: www.shoehornent.com


About our Sponsor - O.N.E. Coconut Water

The O.N.E. for total hydration.™

With more potassium than a banana and five essential electrolytes, O.N.E. Coconut Water is even better than water for hydrating!

The O.N.E. for Total Hydration™

If you’ve ever found yourself on a tropical beach and tasted the cool, slightly sweet water from inside a young, green coconut, you know it is delicious and refreshing. But did you know it’s one of the best ways to rehydrate? With more potassium than a banana and five essential electrolytes, it’s even better than water to keep your body working in perfect harmony. O.N.E. Coconut Water is harvested and packaged right at the source, capturing the fresh, healthy goodness. It is packaged in eco-friendly Tetra Paks and delivered to your local market (for those times when you don’t happen to be in the tropics).

Since the beginning of time, those living in the tropics fought off dehydration by drinking coconut water. But dehydration can happen to anyone, especially athletes, seniors, babies and young children with intestinal problems, and nursing mothers. Some medications cause dehydration, as does alcohol. Learn more about preventing and treating dehydration with O.N.E. Coconut Water, nature’s perfect hydrator.

Packed with Nature’s Electrolytes


O.N.E. Coconut Water is 100% natural and has five essential electrolytes (calcium, potassium, phosphorous, magnesium and sodium), more potassium than a banana, no added sugars and no preservatives. O.N.E. Coconut Water is a naturally sweet, low-calorie, hydrating beverage.

O.N.E. Coconut Water comes right from the tree, not from concentrate, and we filter it naturally through the coconuts’ own dense fibers. A gentle flash pasteurization removes any harmful microorganisms, while preserving that fresh, on-the-beach taste. O.N.E. Coconut Water has no fat, no cholesterol and much less sugar than most fruit juices.

O.N.E. Coconut Water is a refreshing drink for any time of the day. It is also a fantastic ingredient for healthy smoothies and can be used as an alternative to water or juice for mixing with protein powders.

Help O.N.E. Coconut Raise $25,000 for Healthy Child Healthy World! For every new "Like" on their FB page they will donate $1! 

Learn more and become a fan of O.N.E Coconut Water at:




About the Venue - Coupa Café of Beverly Hills 

Coupa CaféCoupa Café is an urban oasis, a lively Venezuelan restaurant featuring a completely new style of international dining which combines the best of Venezuelan dishes with the philosophy of promoting the use of organic and fair trade ingredients. Coupa Café is the only restaurant in the world outside of Venezuela where you can enjoy the nation's shade grown, handpicked, patio sun-dried, super fair trade organic single estate Arabica coffee beans roasted in small batches, along with international sweet and savory delights-- all of which you will be enjoying at the SMBLA Breakfast!


Learn more and become a fan of Coupa Cafe at:





Social Media Week Los Angeles 

Social Media Week Los Angeles is on the horizon, the entire week of September 19-23, and coming to the breakfast are the executive producer and city partner SocialRadius (Michael Terpin, CEO and Mike Navarre, BizDev).  There will be more than 50 events, ranging from keynotes by leading voices in the social media world, to sponsored breakfasts and parties, with all topics focused around more than 25 aspects of social media. Most of the events will be free and open to the public, while a few will be sponsored and free to top thought leaders in their respective communities. One of the unique aspects of Social Media Week is that in addition to more than 20 events which will be put on by SocialRadius and its advisory board, there is an open call for community-organized eventsthat will be promoted countywide as part of the Social Media Week Los Angeles.  Positions are still available to participate in the world’s largest multi-city conference. Visit www.socialmediaweek.org/losangeles for details on how to be included in the opportunities available, or email .navarre@socialradius.com


If you’re as excited as we are about Social Media Breakfast Club Los Angeles, please tell your friends and feel free to reach out to us anytime with social media news, presentation topics, and speakers that you think we should know about!

Looking forward to bringing the L.A. social media community together through SMBLA!

Learn more and become a fan of SMBLA at:



Email us at: SMBLosAngeles@gmail.com


Learn more and become a fan of Coupa Cafe at:


Learn more and become a fan of Coupa Cafe at:

Have questions about SMBLA July Breakfast- Intro to Facebook Ads + Google Remarketing? Contact Social Media Breakfast Los Angeles (SMBLA)
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When & Where

Coupa Cafe Beverly Hills
419 North Canon Drive
Beverly Hills, CA 90210

Wednesday, July 20, 2011 from 7:30 AM to 9:00 AM (PDT)

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Social Media Breakfast Los Angeles (SMBLA)

Social Media Breakfast LA (SMBLA) is a monthly breakfast meetup where digital media experts and newbies alike come together to eat, meet, network and learn. Each month, we bring a new industry expert to share ideas, case studies, and tips on the latest trends in social media. Founded in 2010 by Justin Michael Williams & Jessica Springer, SMBLA hopes to create a solid community that keeps LA on the cutting edge of social media innovation. Connect with us online to get info on our next event! 

  Contact the Organizer
SMBLA July Breakfast- Intro to Facebook Ads + Google Remarketing
Beverly Hills, CA Events Party

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