" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

SMBLA August Breakfast- Social Media and Gaming

Social Media Breakfast Los Angeles (SMBLA)

Wednesday, August 24, 2011 from 7:30 AM to 9:00 AM (PDT)

SMBLA August Breakfast- Social Media and Gaming

Ticket Information

Ticket Type Sales End Price Fee Quantity
SMBLA August Breakfast Ended $15.00 $1.81

Share SMBLA August Breakfast- Social Media and Gaming

Event Details

Get your tix now to the Social Media Breakfast Los Angeles August event! 

Here are just a few exciting things to expect: 

  • Topic:  Social Media and Gaming
  • Speaker: Pauline Malcolm-John, Executive Vice President of Strategic Partnerships for WeeWorld
  • A full, delicious, Venezuelan inspired breakfast will be served (see menu below) 
  • Free Parking & Free WiFi
  • Network and mingle with marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, future SMBLA speakers and more! 

Here are the details you NEED TO KNOW

SMBLA August Breakfast

Hashtag: #SMBLA

Wednesday, August 24, 2011 - 7:30 - 9:00 a.m.

Where: Coupa Café of Beverly Hills

Tickets: $15

Here are the details you WANT TO KNOW

About our presentation

Topic:  "Social Gaming” 101

Presentation Overview: With 56.8 million consumers, or 20 percent of the U.S. population, playing social games (NPD Group), marketers need to have a social game strategy. Unfortunately, most marketers don't know how to successfully integrate their brand message into this incredibly dynamic and personal space. While engaging consumers through social games and turning them into passionate brand advocates is possible, there are certain rules to live by.

Key Audience Take-aways:

-  Best Practices on Social Game Advertising

-  How to Capture Passionate Consumers

-  Build Emotional Connections


About our speaker

Pauline Malcolm-John

An interactive advertising veteran, Pauline Malcolm-John provides expert insight into what works and what is next in social media advertising. As Executive Vice President of Strategic Partnerships for WeeWorld, she currently leads the global sales efforts, managing the advertising sales strategy and growth. 

Before joining WeeWorld in 2009, Pauline was Director of National Advertising Sales at Condé Nast Business Group, Digital. In this position, she managed annual advertising revenues in excess of $17 million and oversaw a team of 16 senior sales executives and sales support specialists. Previously, she served as senior regional sales manager at MySpace, where she developed revenue-generating partnerships with key consumer packaged goods (CPG) brands such as Kraft Foods. Pauline has also held sales positions at About.com, Rhythm New Media, Shopping.com and Slide.

She graduated from Baruch College with a Bachelor of Business Administration degree in marketing and a minor in computer science. Her commentary has been featured in top marketing publications such as Imedia Connection, ClickZ and MediaPost, and she has spoken at various industry conferences including Advertising 2.0, Adweek’s What Teen’s Want Conference, Digital Hollywood and New York’s 212 Advertising Club.

Past Speaking Experience:

-Digital Hollywood’s Advertising 2.0: Widgets & Mini-Apps as the Next Platform—Advertising and Commerce in Mobile, Social Media & Broadband

-New York University, Stern School of Business: Social Networking & Media Advertising

-New York’s 212 Advertising Club: Next Generation Mobile Advertising

-AdWeb 3.0 San Francisco

-AdWeek’s “What Teens Want” Conference: The Gaming Generation

-Digital Hollywood Spring 2011

-iMedia Agency Summit 2011


About our Sponsor:


WeeWorld, the social engagement platform for teens and women, runs WeeWorld.com and a range of social games and applications on mobile and Facebook. With more than 45 million created through a variety of social platforms, the WeeMee is the #1 portable avatar. WeeWorld social games and applications stay true to the iconic WeeMee style and seamlessly integrate top consumer brands (Coca-Cola, Disney, Energizer) and celebrities (Justin Bieber, Jason Derulo) via virtual goods and other interactive experiences.

The Social Games Advertising Network (SGA), a division of WeeWorld, connects advertisers with more than 60 million teens and women on top Facebook and online social games. Today, our speaker Pauline brings her considerable expertise to WeeWorld.com and the newly founded Social Games Advertising Network; where she manages the companies' advertising sales strategy and growth, reaching over fifty-five million users across WeeWorld, Facebook and other social networking platforms.

SGA at a Glance:

Working with some of the biggest brand marketers such as Universal Studios, Coca Cola and P&G, SGA seamlessly integrates brands into meaningful interactions with core customers, without disrupting the user experience. WeeWorld, SGA’s parent company, is a top-ten teen destination and among the first avatar-based social games. We have a proven track record of success for brand marketers through integrations, virtual goods and custom game experiences, delivering earned media and measurable results.



About the Venue-

Coupa Café of Beverly Hills

Coupa CaféCoupa Café is an urban oasis, a lively Venezuelan restaurant featuring a completely new style of international dining which combines the best of Venezuelan dishes with the philosophy of promoting the use of organic and fair trade ingredients. Coupa Café is the only restaurant in the world outside of Venezuela where you can enjoy the nation's shade grown, handpicked, patio sun-dried, super fair trade organic single estate Arabica coffee beans roasted in small batches, along with international sweet and savory delights-- all of which you will be enjoying at the SMBLA Breakfast!

What's on the Menu? 


A selection of hot and cold items from Venezuelan Arepas filled with eggs, bacon and cheese to pancakes, a granola, yogurt and fruit station, pastries, freshly squeezed orange juice and the special Coupa coffee-- fair trade and organic coffee straight from Venezuela.  

Learn more and become a fan of Coupa Cafe at:






If you’re as excited as we are about Social Media Breakfast Club Los Angeles, please tell your friends and feel free to reach out to us anytime with social media news, presentation topics, and speakers that you think we should know about!

Looking forward to bringing the L.A. social media community together through SMBLA!

Learn more and become a fan of SMBLA at:



Email us at: SMBLosAngeles@gmail.com

Have questions about SMBLA August Breakfast- Social Media and Gaming? Contact Social Media Breakfast Los Angeles (SMBLA)
Attendee List Sort by: Date | First Name | Last Name
Show More

When & Where

Coupa Cafe Beverly Hills
419 North Canon Drive
Beverly Hills, CA 90210

Wednesday, August 24, 2011 from 7:30 AM to 9:00 AM (PDT)

  Add to my calendar


Social Media Breakfast Los Angeles (SMBLA)

Social Media Breakfast LA (SMBLA) is a monthly breakfast meetup where digital media experts and newbies alike come together to eat, meet, network and learn. Each month, we bring a new industry expert to share ideas, case studies, and tips on the latest trends in social media. Founded in 2010 by Justin Michael Williams & Jessica Springer, SMBLA hopes to create a solid community that keeps LA on the cutting edge of social media innovation. Connect with us online to get info on our next event! 

  Contact the Organizer
SMBLA August Breakfast- Social Media and Gaming
Beverly Hills, CA Events Networking

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.