Boston's Social Media Breakfast is organized by Bob Collins and brings together social media experts, business leaders, marketers and entrepreneurs for a morning of networking, sharing of ideas and discovery.
We'll be returning to the offices of Communispace Corporation in Watertown, MA as our gracious host open their "Fenway" meeting room once again for our next breakfast.
SMB19: Location Based Services - The Good, The Bad, The Opportunity
Location Based Services and GeoMarketing are becoming more strategically evaluated and actively deployed to help create new personalized brand and authentic engagement experiences. With the market proliferation of geo-enabled mobile devices and the cultural adoption of social networking behavior, LBS are becoming the next hot trend for marketers.
However, as with most rapidly emerging trends, there is capability before there is wisdom. With over 200 different LBS offerings on the market, some deployments have failed, not delivering on their promise, while a new breed of offerings, geo-experiences and strategies are helping redefine the emerging market.
Our next Social Media Breakfast will discuss some of the lessons learned along the way - The Good, The Bad and the Future opportunities for GeoMarketing and Location Based Service engagements.
SMB19 will feature presentations by some of the most advanced thinkers in Location Based Services, Mobile and GeoMarketing - bringing a fresh and wide variety of first hand experiences and case studies.
Social Media Breakfast 19 is sponsored by Racepoint Group, a global public relations agency defining the new model of communications through their understanding of the evolution of traditional and social media.
Creating Content / Making Media?
Please use the tags #SMB19
SMB Boston Location Map
Please contact Bob Collins at bob @ CollinsDNA.com