Smart farming: Harvesting the digital dividends across the EU

We would like to invite you to our next Digital in Practice workshop on:

3 March 2016, 08:30 – 10:00, Brussels

Though still associated with bucolic imagery, farmers confront a steep challenge: produce 60% more food for an additional 2.3 billion people by 2050 while using scarce natural resources more efficiently and adapting to climate change. Luckily ICT is here to help: sensor-based, data-intensive ‘smart’ farming will potentially add $10b per year to the value of field crop farming globally as the ‘precision farmers’ of the future tailor inputs, fine-tune application rates and cultivation activities down to the square meter.

Yet, unleashing the potential of ICT to transform modern agriculture is no picnic. Infrastructure investment in rural areas, research and innovation, training and the need for a sustainable and smart food supply chain are only parts of this complex equation. Occasional scepticism about the real cost/benefit ratio of modernizing, combined with regulations in need of adjustment all too often act as additional hurdles.

This high-stake challenge warranted anyway a specific panel of our ‘Digital in Practice Programme’: we have invited leading experts to share their personal experience of how to make the most of ICT-enabled agriculture for the benefit of farmers, consumers and the whole value chain in-between. We hope that you will contribute your comments and concerns to another rewarding DiPP discussion.

Speakers:
- Carl-Christian Buhr, member of the cabinet of Phil Hogan, Commissioner for Agriculture
- Thibaut Kleiner, Head of Unit, ‘Network Technologies’, DG CONNECT
- Fotis Chatzipapadopoulos, Member of the Board of GAIA EPICHEIREIN SA, President of NEUROPUBLIC SA
- Karl Schneider, Editorial Director, Farmers Weekly Group

Moderator:
Patrice Chazerand, Director, DIGITALEUROPE

When:

3 March 2016, 08:30 – 10:00.

Where:

DIGITALEUROPE OFFICES
14 Rue de la Science
1040 Brussels
Belgium
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Registration: The number of seats is limited. Please register online before 29 February.

Background:

The Digital in Practice programme takes over from our successful Cloud in Practice Programme to keep open the debate on all digital matters. DIGITALEUROPE aims to make a case for the digital industry’s activities and to evidence the solid and positive impact digital services will make on the European economy. Over the last three years these workshops have demonstrated best practice by deep diving into the issues and providing a powerful education platform for the industry and political stakeholders to share information and discuss opportunities digital can bring to Europe.

For more information on the Digital in Practice Programme, do not hesitate to get in touch with us or visit our website: http://www.digitaleurope.org/

We hope that you will be able to join!

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For more information please contact:
Magali Merindol, Senior Marketing & Events Manager
Tel: +32 2 609 53 15 or magali.merindol@digitaleurope.org