Monetizing Outside the Banner; A Fireside Chat with Gawker Media's Erin Pettigrew
Please join us as we sit down with Erin Pettigrew, Executive Director of Business Development at Gawker Media, for an intimate & behind the scenes look into Gawker Media's innovative monetization strategies, combining content with commerce, and their approach to thinking outside the banner.
Founder Nick Denton predicts that Gawker will make at least 10% of its revenues this year from e-commerce. Learn about the successful media network's techniques including native advertising, integration of affiliate marketing with Skimlinks, ethically monetizing community content, and branded content, as well as the metrics that they use to measure these new and exciting monetization options.
Find out how this fits into greater media trends and the landscape of online advertising as more publishers move away from display ads into alternate forms of monetization.
Also, everyone in attendance will be entered to win TWO tickets to the Decoded Fashion Hackathon Finale at Mercedes Benz Fashion Week. See top fashion hacks revealed on the runway at the first fashion + tech event in the tents! For more information on the Decoded Fashion Hackathon, sponsored by Skimlinks, check out their site here.
Doors open at 6:30, and the discussion starts at 7. There will be time afterwards for questions from the audience, as well as drinks and networking.
If you are unable to attend but still interested in being a part of this intimate and information-packed event, we will be filming it and posting at a later date. Keep an eye on the Skimlinks Blog for updates.
Who should attend?
Advertisers and brands
Start-ups and entrepreneurs
Leading the fireside chat will be Skimlinks co-founder Joe Stepniewski. Joe oversees Skimlinks business development, sales, and marketing at Skimlinks. He will be joining us from London for this special event!
Skimlinks is one piece of the Gawker monetization puzzle, a service that automatically affiliates product links to earn commissions for publishers. Founded in London in 2008 and now with offices in San Francisco and New York, Skimlinks monetizes tens of thousands of domains, linking to over 18,000 merchants. Their innovative SkimWords product can even affiliate unlinked product references using context-aware technology. For more information on Skimlinks, check out our site or sign up here.
Gawker Media is the publisher of some of the best loved titles on the web including the eponymous Gawker and gadget sensation Gizmodo. Founded in 2002 by Nick Denton, the influential media group now produces eight original brands with a collective audience of tens of millions of US readers.
When & Where
Skimlinks helps publishers monetize their content by turning links and product references into shopping links, that earn publishers money when they lead to sales. Skimlinks creates an efficient online marketplace, allowing advertisers to reach a vast, captive audience, and publishers to make money from their writing.