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Silicon Valley Chapter Innovative Brand Building

Haas Alumni Network (Silicon Valley)

Tuesday, November 5, 2013 from 6:30 PM to 8:30 PM (PST)

Palo Alto, CA

Silicon Valley Chapter Innovative Brand Building

Ticket Information

Ticket Type Sales End Price Fee Quantity
Registration Ended $35.00 $2.74
Registration (Current Students) Ended $20.00 $1.99

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Event Details

Silicon Valley Chapter Innovative Brand Building Tuesday November 5, 6:30 – 8:30pm, Palo Alto

Charles Rashall, the founder and president of brandadvisors, and visiting marketing professor at Haas will share his innovative approach to Brand Building across multiple industries. Drawing from his vast experience with known brands such as FedEx, Cisco, JCPenney, LooneyTunes, NPR and Lucent, Charles will share best practices that you can use to create continuously meaningful, distinct and attainable strategies in any environment.


Date: Tuesday, November 5, 2013

Time: 6:30 – 8:30pm

Location: Wilson Sonsini Goodrich & Rosati, 650 Page Mill Road, Palo Alto, CA 94304 

  • 6:30 – 7:15pm Networking and appetizers
  • 7:15pm Talk
  • 8:00 – 8:30pm Q&A
  • Register early to ensure your spot! The registration fee includes light appetizers and beverages.

Speaker Biography:

Charles Rashall is a recognized expert who has led the development and
execution of comprehensive branding / marketing programs for some of
the world’s most respected companies, products, and services from both
the client and consulting / agency sides. He founded brandadvisors in
2001 to help companies better compete and innovate through a unique
and comprehensive service approach based on objectivity, breadth and
depth of expertise, and dedicated senior level client attention.

Among the brands that he has or is currently engaged in shaping and
counseling over his career include Stanford University Hospital, the
Vines of Mendoza, AltaVista, Cisco, Dun & Bradstreet, Dansk, DuPont,
FedEx, G.E. Capital, Hennessy Cognac, IMS Health, Jackson Family
Wines, J.P. Morgan, Johnson & Johnson Healthcare Consulting, Lincoln
Mercury, Looney Tunes, Lucent Technologies, NFL, Novartis, NPR,
Pacific Bell, Pfizer, Pimco Funds, Pizza Hut, Siemens, Shutterfly, TSC Insurance, Rheingold Beer, QuickBooks, XOJET, Whirlpool, and Whitefish Mountain Resort.

Charles earned an MBA from the Wharton School, an MS in international
studies and Mandarin from the University of Pennsylvania, a BS in
marketing and finance from the Haas School of Business, and is a
fellow of the Lauder Institute at the University of Pennsylvania.


For more information, contact Cynthia Harris at 

Purchase/Refund Policy:

Refunds are not available for these events. However, if necessary, you may designate someone to attend in your place. 

Have questions about Silicon Valley Chapter Innovative Brand Building? Contact Haas Alumni Network (Silicon Valley)

When & Where

Wilson Sonsini Goodrich & Rosati
650 Page Mill Rd
Palo Alto, CA 94304

Tuesday, November 5, 2013 from 6:30 PM to 8:30 PM (PST)

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