UICA and AIGA West Michigan present the West Michigan premiere of Sign Painters, the first anecdotal history of the craft, featuring the stories of more than two dozen sign painters working in cities throughout the United States. This special one-night-only presentation will feature a 6:00 PM reception, followed by a 7:00 PM screening and Q&A with filmmakers Faythe Levine and Sam Macon. Tickets for this special event may be purchased online or by calling 616 454 7000 x 10, visit uica.org/event/signpainters for more info.
About the Film
There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade. In 2010 filmmakers Faythe Levine (Handmade Nation), and Sam Macon began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship.
About the Filmmakers
Faythe Levine is an artist, photographer, flimmaker, and curator based in Milwaukee, Wisconsin. She is the founderof Art vs. Craft and curates Sky High Gallery. Levine’s first film and book, Handmade Nation: The Rise of DIY, Art,Craft, and Design was published by Princeton Architectural Press. Sam Macon is a Milwaukee born, Chicago based filmmaker, photographer, and writer. He received his BFA in film from the University of Wisconsin Milwaukee and directs music videos, commercials, short films, and documentaries.
When & Where
Urban Institute for Contemporary Arts
The UICA builds creative community by fostering new forms of expression, promoting collaboration, and providing genuine experiences with contemporary art.