How do you really know if your online marketing is working? Come to this class and find out! This session is designed for small business owners wanting to gain a better understanding of how to use measuring tools like Google Analytics, Facebook Insights, Klout and Social Mention to measure successes, fine tune your online message and build partnerships based on shared interests.
Instructor: Susan Mernit, Editor/Publisher, Oakland Local
Susan is Oakland Local’s volunteer editor and publisher. She assigns stories, raises money, writes blogs & articles, and works with nonprofits and community organizations. A former arts activist, and then VP at Netscape and Yahoo! Senior Director, she lives in North Oakland, and is passionate about food access & permaculture issues. Her long time personal blog is susanmernit.com and susanmernit.tumblr.com