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Short Notice Business Model Workshop & Masterclass, Boston

Business Model Generation

Short Notice Business Model Workshop & Masterclass,...

Ticket Information

Ticket Type Price Fee Quantity
Day 1: Designing Business Models Workshop   more info $950.00 $9.95
Day 2: Business Model Masterclass   more info $1,250.00 $9.95
Day 1 & 2: Full Ticket   more info $1,990.00 $9.95

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Event Details



Thursday, October 27th, 2011  10am to 6pm, Workshop
Friday, October 28th, 2011
  9am to 5pm, Masterclass


$950= 1-day
= 2-day 


First 2 startups to get 40 retweets of #bmgenboston2011 and workshop link pay only $1! Email to claim your prize.

A rare two-day public workshop by the team
behind the groundbreaking and best-selling book,

Business Model Generation
. Attend one or both
days depending on your knowledge level.


Alex Osterwalder

At his speaking and workshop engagements with companies, business schools and governments around the world Alex outlines how organizations can systematically and pragmatically approach business model innovation. He helps senior executives understand how to approach the topic, highlight key success factors and point to common pitfalls.


DAY 1 — October 27th
Designing Business Models Workshop

Who should attend:

Anyone looking for hands on tools to apply to their business model. You could be a Senior
Executive, Strategist, Innovation Manager, Entrepreneur, Consultant, or Business Coach.

After this workshop you will have:

  • learned about and applied a practical visual language to describe, challenge,
    and design business models
  • appreciated powerful examples of business model innovation, such as Nespresso,
    SunEdison, Nintendo Wii, Apple iPod/iTunes and many more
  • explored and prototyped business models using design thinking and customer
    development to boost future growth

Programme Breakdown
The day will be a mix between presentation, q&a, buzz groups, and hands on practice

10:00 – 11.30
Intro to business model thinking as a strategy tool

  • Understanding what business models are and why they are important today
  • Death of business plans — towards pivoting your business model
  • Exploring the Business Model Canvas — a systematic approach to working with business models
  • Situating the business model concept in the enterprise

[ Coffee Break ]

12:00 – 13:30
Business model innovation cases and buzz groups

  • Understanding how innovative business models can transform industries.
  • Using the Business Model Canvas with introductory examples
  • Ground rules and pitfalls of the Business Model Canvas.

[ Lunch Break ]

14:30 – 16:30
Design thinking for business model innovation

  • Coming up with innotive business models with a design mindset
  • Customer centricity as a starting point for business model innovation
  • Prototyping business models

[ Coffee Break ]

17:00 – 18:00
Intro to testing business models with the "Customer Development" process

  • Introduction to testing business models
  • The Customer Development process
  • Examples of significant business model "pivots"


DAY 2 — October 28th
Business Model Masterclass

Who should come:

Attendees of Day 1 "Designing Business Models Workshop".
Business Model Innovation practitioners. You could be a Senior Executive,
Strategist, Innovation Manager, Entrepreneur, Consultant, or Business Coach
* To participate in Day 2 Masterclass it is strongly recommended that attendees have read the book and
practiced the methodology, or attended Day 1.

After this masterclass you will have:

  • dived deep into a series of case studies across industries
  • a good understanding of business model patterns
  • practiced testing business models with "Customer Development"
  • coaching and advice on your project

Programme Breakdown

The day will be a mix between presentation, q&a, buzz groups, and hands on practice

09:00 – 10.30
Case Study Ratatouille

  • More innovative cases from across industries
  • Business Models in large organizations, start-ups, social entrepreneurship, emerging markets,
    and cultural institutions.

[ Coffee Break ]

11:00 – 12:30
Facilitating Business Model Innovation Projects I


  • Managing a 3 day business model innovation workshop
  • Visual thinking & other facilitation techniques
  • Business model prototyping



[ Lunch Break ]


13:30 – 15:00
Facilitating Business Model Innovation Projects II


  • From designing prototypes to testing business models in the field
  • Defining and testing business model hypotheses
  • Coaching enterprise teams & start-ups



[ Coffee Break ]


15:30 – 17:00
Business Model Innovation Knowledge Fair



  • Assessment of your business model innovation knowledge and experience
  • Bring up your biggest business model innovation questions
  • Sharing of knowledge and experience among participants










Have questions about Short Notice Business Model Workshop & Masterclass, Boston? Contact Business Model Generation


Artists For Humanity EpiCenter
100 West 2nd. Street
Boston, MA MA 02127

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