Shhhhh...(how listening online will increase your customer base)
Wednesday, December 5th from 6:00pm to 8:00pm
Giulia Gouge, Founder She So Social
A lot of people discuss content and broadcasting their message on Social Media - but listening is often left in the dust. By listening, however, as in regular conversations, you can learn a lot. We'll look at how to use simple and free tools like Google Alerts and Social Mention, to more robust tools like SproutSocial and Hootsuite. • Find out what customers are already saying about you on Social Media, even if you're not on yourself. • Find out what customers really want, and how in line it is with what you think they want. • Find out what your competitors are doing to lure your customers away. • Find out what your competitors' customers think your competitor is lacking.
Giulia Gambale Gouge has sixteen years in full-service marketing agency life. Giulia's love of stories brought her to SheSoSocial, LLC. Basically, she gives Small Business A Big Voice, putting the Social in Social Media for a variety of clients as consultant and/or blogger, cultivating business through relationships for Fair Haven Furniture, International Arts and Ideas Festival, Connecticut Orthopaedic Specialists, and United Way of Greater New Haven. The growth of social media is fascinating to her because it is a conversation changer, LITERALLY.