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SFTA 201 Workshop – Creative Leadership & Collaboration for Sustainability

Sustainable Food Trade Association

Thursday, August 8, 2013 from 8:00 AM to 5:00 PM (PDT)

SFTA 201 Workshop – Creative Leadership &...

Ticket Information

Ticket Type Sales End Price Fee Quantity
SFTA Members Ended $300.00 $0.00
Non-SFTA Members Ended $350.00 $0.00

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Event Details

Workshop overview:

For many sustainability practitioners your job requires skills beyond scientific knowledge, analysis, data management and reporting. In fact, what most practitioners face is a need to manage people, tell a story, cast a vision and drive change within their organization.

In this workshop we will address the following questions: How do we transfer ideas, co-create expectations, spread vision, and inspire action, effectively and exponentially? How do we get other people to do what we want or need them to do? We don’t and we can’t. However, we can help people do what they want to do, and invite them to share, participate, and contribute in the sustainability work of your organization.

The soft skills workshop is a blend of key offerings from change management and creative leadership, which is an important framework for understanding your role as a sustainability practitioner and how to inspire and excite those you work with to share in the work around sustainability.

Who should attend

This hands-on workshop is designed for sustainability professionals who have been in their role more than one year and are eager to deepen their skill set to help further the sustainability initiatives at their company.

What attendees will come away with:

Attendees will receive dynamic instruction and education on how to be effective in transferring ideas, co-creating expectations, inspiring action, spreading a vision, building accountability, leading a team, and storytelling, all of which helps influence change inside your organization.

The Details

As sustainability practioners we are constantly launching and sustaining change projects. The skill set to do this effectively may not be intuitive for everyone. In guidance with our mission, SFTA is providing this workshop to help build the capacity of the organic food trade to transition to sustainable business models by equipping practitioners who are tasked with this work. Additionally this workshop will be an excellent learning opportunity for sustainability practioners outside of the organic food trade to hone their skills as well.

The workshop will use a case study to highlight tested and innovative techniques that will give attendees new skills to take home and improve your approaches to managing sustainability change within your organization. We will take a deep dive into the idea of collective leadership, question thinking, insights into empathy and team management as well as storytelling. All of these tools will shape your approach to sustainability and how to build that momentum for change.

 Facilitated and content design by Maura Dilley and SFTA staff.



Annie’s offices are about 1 mile away from the North Berkeley BART stop; it is walkable.

There is also a parking lot – carpooling strongly engaged.


Hotels – Here are a few options close to the offices:



8am – 8:30am Registration

8:30am – 9:30am Mindset of a Creative Leader

9:30am – 10am Shared Understanding of Sustainability

10am – 10:15am BREAK

10:15am – 12pm Building Pathways for Co-creation

12 – 1pm – Lunch

1pm – 2:30pm Insights

2:30pm - 5pm Story telling.

Have questions about SFTA 201 Workshop – Creative Leadership & Collaboration for Sustainability? Contact Sustainable Food Trade Association

When & Where

Annie's Head Office
1610 5th Street
Berkeley, CA 94710

Thursday, August 8, 2013 from 8:00 AM to 5:00 PM (PDT)

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Sustainable Food Trade Association

Sustainable Food Trade Association is a non-profit trade association dedicated to helping the organic food trade transition to more sustainable practices and raise the bar across the food industry.

Our members include organic producers, processors, manufacturers, distributors and retailers across North America. We help members improve performance, communicate results and drive wider change through networking, education, consult and shared metrics. Our "Declaration of Sustainability in the Food Trade" provides a common framework for benchmarking performance and progress.

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SFTA 201 Workshop – Creative Leadership & Collaboration for Sustainability
Berkeley, CA Events Class

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