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SFFAMA Presents: LOVE+ROCK&ROLL : Project San Francisco 2012

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

Saturday, February 25, 2012 from 6:00 PM to 10:00 PM (PST)

SFFAMA Presents: LOVE+ROCK&ROLL : Project San...

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FOR IMMEDIATE RELEASE

 

[SAN FRANCISCO, CA] February 25, 2012 - San Francisco Fashion And Merchants Alliance, Inc. (SFFAMA) and the Museum of Craft and Design (MCD) present: PROJECT SAN FRANCISCO Love + Rock & Roll, an annual runway and fundraising event benefiting San Francisco Fashion And Merchants Alliance, Inc. and fashion4good.org., from 6pm on Saturday, February 25, 2012 at the American Industrial Center, 1180 Illinois St #103, @ 3rd, SF 94107.

PROJECT SAN FRANCISCO is the annual runway event for recent graduates and alumni from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry.

  • WHEN: February 25, 2012, Saturday, Door Opens at 6pm
  • WHERE: American Industrial Center, 1180 Illinois St #103, @ 3rd, SF 94107
  • RSVP: $20 General Admission, $10 Admission for MCD Members and with current student ID (All Schools)
  • RSVP/ Tickets Available @ http://projectsanfrancisco02252012.eventbrite.com/
  • DRESS CODE: Fashionably Chic/ Dress To Impress

"Owen Geronimo, Founder/CEO of SFFAMA, highlights "PROJECT SAN FRANCISCO is not only a celebration of new talent that reinvigorates the community, but also the launch of our mentorship program fashion4good.org. While we produce runway events, we also realize the importance of offering our substantial education, business, technology, and network resources to aspiring fashion professionals, designers and entrepreneurs."

 

WEST COAST LEATHER AND ROGUE will headline this exciting fashion event. 2012 Designer Line-Up: ALYSSA NICOLE, ZUBAUEN by AMANDA TRAN; BRADLEY DOUGLAS JORDAN; CIRQUE NOIR by DALLAS COULTER & MELISSA TAN; EIMAJ DESIGN by JAMIELYN DUGAN. Styling by San Francisco Institute of Esthetics and Cosmetology.

 

About SFFAMA: San Francisco Fashion and Merchants Alliance (SFFAMA- http://sffamainc.org/), a California non-profit corporation, is the leading institution in the San Francisco Bay Area’s fashion industry. Over 2,000 members on Facebook, 105 events. Winner of Best Fashion Event Producer of the Year and Best Marketing at San Francisco Fashion Awards 2011. Producer of San Francisco Fashion Week (tm). SFFAMA provides business and technology education for fashion entrepreneurs and serves as a business and social development network for the thriving local fashion industry.

 

About MCD: The Museum of Craft and Design (MCD- http://www.sfmcd.org/) is an environment for experiencing innovative contemporary work in craft and design that engages the community while stimulating the creative potential in peoples’ lives. The Museum strives to encourage greater awareness and appreciation of the international scope of craft and design to audiences of all ages through innovative exhibitions and related educational programming. MCD’s exhibitions focus on craft and design in all media. They introduce visitors to a broad range of artists and designers, and to the many approaches to creative expression in these fields. Education programs address a wide variety of topics. Those offered in association with exhibitions enable children, families, and adults to gain a greater understanding of the art and artists presented. Hands-on activities for children through the MakeArt program also give young people an opportunity to explore their creativity.

 

For sponsorship opportunities, media relations and publicity contact OwenGeronimo at http://about.me/owengeronimo or visit http://www.sffamainc.org and http://www.projectsanfrancisco.com

 

HOSTS: Bhavini Shah, Brad Carrick, Brianna Beall, Brooklyn Payton, Christopher Ling, Chanel Harper, Jessica Schoefer, Joanna Riley Weidenmiller, Jon Lasser, Laurie J. WrightLexter Marcus Tee, Lili Balfour, Liya Inosova, Marianna Rivas, Mike Borozdin, Mira Torres, Nichelle Cole, Nick Frost, Poi You, Stephanie Tran. 


WATCH PREVIOUS RUNWAYS HERE

FEATURING:

WEST COAST LEATHER

Men's Collection: THE GOSSIP / Heavy Cross ( Fergus Remix )

Women's Collection: GUNS N' ROSES / Sweet Child of Mine (Demoe Beats Remix)

“Because Giving is Always in Fashion” …… Design Director Skip Pas. Fashion Director and Company Founder Skip Pas has been in the leather business since 1986. Formerly General Manager and Assistant Designer while at North Beach Leather, Skip was instrumental in helping North Beach grow from a San Francisco based company to a global business and his expertise and knowledge in the leather industry is unequaled. Skip started West Coast Leather in 2003 after North Beach Leather closed down and has continued to grow the leather fashion business in his own unique way. Designing Leather clothing today is all about a special custom fit, tailored to the client’s needs. With the addition of jewelry, exotic skins, and technology breakthroughs in leather design, Skip and his design team continue to add new inventive collections every season. Since 2003, Skip and West Coast Leather have participated in and supported many charities from the San Francisco Breast Cancer Emergency Fund to the Fireman’s Benefit to help a local injured fireman, to the Wounded Warrior Project and Cher’s Operation Helmet. Skip and West Coast Leather continue to believe that “Giving is Always in Fashion.”

 

ROGUE

Men's Collection:  KINGS OF LEON / Sex On Fire (House Daddies rock & Rolla Remix)

Established in 1999, Rogue began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. New categories include washed and wired woven shirts, soft comfy knits and tees, chunky sweaters, warm vests and creased slim pants. The A/W 2011 season will mark the launch of a footwear collection for the brand.


2012 Designer Line-Up

ALYSSA NICOLE

Women's Collection: MASSIVE ATTACK / Unfinished Sympathy (Uwe Henrich Adler Remix)

Alyssa Nicole by Alyssa Casares is a collection inspired by women from all walks of life and embodies a uniqueness that has the ability to span generations. Alyssa Nicole started as a custom garment line with every creation being handcrafted and tailored individually to each and every order. Staying true to that attention to details is the cornerstone of the Alyssa Nicole brand. The ladies who wear Alyssa Nicole can be deemed “Modern-Day Gibson Girls” - they personify feminine style and grace, while making these looks their own. From flirty to chic, professional to play, Alyssa Nicole’s enchanting aesthetic paired with flattering silhouettes are creations not to be missed. www.alyssa-nicole.com

 

  • BRADLEY DOUGLAS JORDAN 
Men's Collection: M83 / Midnight City (Alcala Remix)
Women's Collection: RADIOHEAD / Lotus Flower (Lank Space Flower Bootleg Remix)

Bradley Douglas Jordan; a graduate of The Art Institute of York PA, was professionally sewing at the age of 25.  Working as a knit wear pattern-maker for SALAAM Bradley became fully aware of how to grade womens patterns for all shapes and sizes  His years of hard work and dedication has taken him to many places on the east coast. Burlington, Vt was the starting point for the young designer to set seed and grow. Bradley used the environmental elements and  sourced only recycled materials Burlington had to offer.  The Widespread popularity of his talent reassured bradley that this was truly his calling. In efforts to cloth the world Bradley started his own clothing line BRADLEY DOUGLAS JORDAN www.bradleydouglasjordan.com.

 

CIRQUE NOIR by DALLAS COULTER & MELISSA TAN

Women's Collection:  ART OF NOISE / Moments In Love (Jay Delay Evil Remix)

 Cirque Noir is the design duo of Dallas Coulter & Melissa Tan. Dallas, who hails from New York, came to San Francisco to study fashion at the Art Institute.  Melissa is a Bay Area native whose love of fashion led her to study at the Academy of Art University.  Drawn together by their shared love of moribund beauty the ephemeral, they create modern, preternaturally nostalgic pieces inspired by lost dolls and woodland creatures.


  • EIMAJ DESIGN by JAMIELYN DUGAN

  • Women's Collection:  MUSE / Undisclosed Desires (Thin White Duke Remix)
A San Francisco native, Jamielyn Duggan established Eimaj Design in 2004  as a way to house and promote her various creative endeavors. With emphisis on 'fashion that moves', her custom work encompases avant guarde to casual clothing made to be seen, costume for performance, visual and graphic design, and media direction and production. Achievements include work displayed at the De Young Museum, an Izzy nomination for design, and being cast as 1st alternate for season 6 of Project Runway. Described as 'as edgy as it can be without sacrificing sophistication', her sense of uncommon beauty, necessary balance, and unabashed imagination are what compel her to contribute to the art of fashion in San Francisco. Please visit www.EimajDesign.com
 


ZUBAUEN  by AMANDA CHAN

Women's Collection:  COCTEAU TWINS / Blue Bell Knoll (Dirty Hertz Remix)

Amanda Chan is pleased to present her new line ZuBauen, named after the German word for “to build up”. Every piece in this unique series can be exhibited as sculpture or on the moving body. Amanda chooses this format to tell stories about personal and universal experiences. Each part of her collection is an observation of people and their different environments. Juxtaposing the body with unusual materials and proportions, ZuBauen pushes the limits of design and fashion in both style and substance. ZuBauen consists of clothing that is not governed by season or trend, but personal and global issues that affect us all.

 

In partnership with THE MUSEUM OF CRAFT AND DESIGN


The Museum of Craft and Design (MCD) is an environment for experiencing innovative contemporary work in craft and design that engages the community while stimulating the creative potential in peoples’ lives. The Museum strives to encourage greater awareness and appreciation of the international scope of craft and design to audiences of all ages through innovative exhibitions and related educational programming. MCD’s exhibitions focus on craft and design in all media. They introduce visitors to a broad range of artists and designers, and to the many approaches to creative expression in these fields. Education programs address a wide variety of topics. Those offered in association with exhibitions enable children, families, and adults to gain a greater understanding of the art and artists presented. Hands-on activities for children through the MakeArt program also give young people an opportunity to explore their creativity. 

San Francisco Fashion and Merchants Alliance, a California non-profit corporation, is the leading institution in the San Francisco Bay Area’s fashion industry. Over 2,000 members on Facebook, 105 events. Winner of Best Fashion Event Producer of the Year and Best Marketing at San Francisco Fashion Awards 2011. Producer of San Francisco Fashion Week (tm). SFFAMA provides business and technology education for fashion entrepreneurs and serves as a business and social development network for the thriving local fashion industry.

SPONSORS:

   


ABOUT THE LOCATION:

American Industrial Center. Today the mix of tenants utilizing our San Francisco complex includes many professional users such as graphic designers, commercial photographers, light industrial manufacturing, and a smattering of internet-related companies. The internet/data/telecommunications backbone at AIC has the capacity to accommodate just about any service tenants could possibly need. Further improvements on the drawing board promise to make the complex even more conducive for all professional-type users. Guns N Roses - Sweet Child Of Mine (Demoe Beats 2011 Remix) by DEMOE BEATS

Have questions about SFFAMA Presents: LOVE+ROCK&ROLL : Project San Francisco 2012 ? Contact SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

When & Where


AMERICAN INDUSTRIAL CENTER (South Building)
1180 Illinois Street #103
Between 22nd and 23rd Behind Third St
San Francisco, 94107

Saturday, February 25, 2012 from 6:00 PM to 10:00 PM (PST)


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Organizer

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.


SAN FRANCISCO FASHION MERCHANTS ALLIANCE, INC. is a 501c3 educational and economic developement non-profit corporation that is a social development network that champions in various sustainable projects in support of the thriving local creative and fashion industry in the San Francisco Bay Area.

We possess the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events.

SFFAMA, Inc. was created to provide an ongoing open dialogue between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting altruistic creative synergy and productive business opportunities.

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