There are over 5 million small and medium size businesses in this country and to stay competitive, they need to have an online presence. But what does that mean and how can you make yours better? In this workshop, we will cover six areas that every startup can improve upon to increase their customer acquisition. From SEO to SEM, we’ll give you tips of the trade and teach you how to apply them to your own companies.
From platforms like Google Analytics and Webmaster Tools to new marketing channels to best practice tips, we'll be sharing information that should be valuable to both the beginner to the advanced marketer (and of couse, those in between). Come join us as we give you some good ideas to get on the right track in 2014.
This workshop will be led by Reva Minkoff of DigitalGroundUp!
|Reva Minkoff is the Founder and President of DigitalGroundUp Inc. and Digital4Startups Inc. Within the first 6 months of its founding, DigitalGroundUp won 2nd place at Chicago Booth's SeedCon competition and was named a finalist in the Chicago Interactive Media Association's Digital Startup Initiative. They also were selected to compete in the Challenge Cup, Inspire Startups, and Techweek Launch competitions. Reva was named The Founder Institute's Female Founder Fellow, a distinction awarded to the most promising female applicant to the Founder Institute, a program from which Reva graduated in September 2012. Reva is also an adjunct professor at Tribeca Flashpoint Academy's Digital Professional Institute, where she teaches digital marketing.
Reva got her start in marketing through an internship designing collateral for USAToday while still in high school, and her start in digital marketing through an internship with Google while in college. After graduating from Harvard University with Honors in Government, Reva moved to Chicago. Prior to founding DigitalGroundUp and Digital4Startups, Reva was the Director of Marketing for Poggled, a startup offering nightlife deals in 5 markets. While at Poggled, Reva was invited to the White House to live tweet the arrival ceremony of the new British Prime Minister. Before coming to Poggled, Reva was an Advertising Strategist at Resolution Media. While there, she worked on clients such as Hewlett-Packard, Clear Wireless and Norwegian Cruise Lines, running the day-to-day search operations for HP's Commercial Printing account. She was also a Senior Marketing Analyst for Reverse Mortgage Guides and a Business Analyst at Sears Holdings Corporation.
In addition to her business efforts, Reva is currently a Board Member of the Harvard Alumni Association, where she sits on the Engagement & Marketing and Building Communities committees. She is a Director of the Harvard Club of Chicago.
Driving To The Event?
Reserve parking near the event with SpotHero.com. Use the promo code MSTECH5 and receive $5 of free parking when you check out. You can also download their iPhone or Android app to for your on the go parking needs.
Ms.Tech is a social impact focused membership organization with a community that provides women in innovative companies and technology ventures, the inspiration, knowledge, and connections to raise the bar and reach new possibilities.
We encourage women to develop entrepreneurial management thinking, educated risk taking, creative problem solving, and inspirational, supportive leadership for their teams, organizations, and businesses. We are a community and forum, for early, mid-career, executive, and entrepreneurial women in technology careers. Members are committed to developing themselves as leaders through education, mentorship, networking, and information sharing.
Evolve the conversation of female entrepreneurism and women technologists beyond the issue of ‘changing the ratio,’ and towards actively advancing the quality of businesses, networks and resources.