San Francisco, California
London, United Kingdom
SEO is the art and science of getting your company to the top of Google and Bing. It’s no secret that both businesses and consumers often go first to search engines when searching for services. But how do you get to the top?
Join SEO expert Jason McDonald in this hands-on, practical workshop for Small business owners. Learn the “rules of the game,” including both how to set up your website and how to create inbound links, and get reviews on sites likeYelp and Google+ Local.
SEO Basics Section 1
~ What IS SEO / getting to the top of Google / BING - why it matters SO much
~ Page Tags / on page optimization: keywords, tags, content
~ Off page / links, freshness, social mentions
~ Metrics - rank checking, Google Analytics
SEO Local Section 2
~ LOCAL seo - localization of SEO
~ LOCAL link building
~ Google+ / YELP and local review issues (how to claim, optimize, leverage)
~ Review marketing: how to get reviews, deal with the hard-to-deal with REVIEW ecosystem
Image Optimization Section 3
~ leveraging images for image search / image optimization
~ shareable images on social media networks
~ leveraging some "free" image giveaways to HELP your SEO
The workshop will teach you the rules of the game, and leave you with a practical TODO list of how to get your company to the top of Google and Bing. Plus it will be a heck of a lot of fun!
Jason McDonald is a recognized SEO expert, based in the San Francisco Bay Area. Besides teaching classes in Internet marketing at Stanford Continuing Studies, the Bay Area Video Academy, and AcademyX, Jason works as an SEO consultant. He helps companies large and small dominate Google, and his methodology is hands-on, practical and fun – designed to teach clients how to play the game of SEO, and how to
He has a Ph.D. from the University of California, Berkeley, and an undergraduate degree from Harvard University. Since 1994, he has been active in journalism and Internet marketing, working first in the technology sector and branching out in 2009 to focus on SEO, Social Media Marketing, and AdWords training. He is the author of several
popular books on Amazon, including popular toolbooks of free SEO and social media tools. To learn more, simply Google ‘Jason McDonald.’