Join Chicago SEMPO and Microsoft for our inaugural 2014 event with a fantastic opportunity to engage with Microsoft.
Its going to be one great evening with a chance to learn more about cross-device marketing, test drive the new XBOX one, snacks, and drinks!!
5:30PM - 6:00 PM: Arrive, meet and mingle over hors d’oeuvres
6:00PM - 7:00PM: Speaker presentations
7:00PM - 7:30PM: Beer and wine reception and Xbox One play
Why Cross-Device Marketing Is Important & Charting the Course for Success
- We live in a multi-device world, where customers alternate between smartphones, tablets, laptops, and desktops throughout their day.
- When it comes to digital advertising, brands that focus solely on a single device will miss a larger opportunity to connect with their audience across their digital world.
- With multiscreen and multichannel approaches, silos within marketing teams can and do exist, while cross-device marketing requires these silos to be torn down. This event will provide important context for understanding today’s digital marketplace, and how emerging multi-platform consumer dynamics create threats and opportunities.
We will look at exploring ways to adopt a unified and holistic approach to the digital consumer.
See you on Wednesday, March 26th!