Part 1: Marketing Basics
ANHC Pro is Partnering with CIM (Cosmetology Instructional Media) to bring you information about Marketing. Part one of this quarter's series is "Marketing Basics". CIM and ANHC Pro will be bringing back Business Strategist David I. Cooper to breakdown the basics of effective marketing.
In January David I. Cooper kicked off the 2013 Seeds for Growing Your Business series by sharing useful information and tips about understanding what motivates customers to select a salon or stylist and what influences them to come back. Cooper serves as the Principal Strategist with The Cooper Group, Inc., a business strategy consulting group which specializes in solutions for marketing, analytics, planning and implementation. Since 1998, David has emphasized innovative thinking, using both traditional and unconventional approaches to solving today’s business and marketing challenges. David has worked with many of the world’s most recognizable consumer brands such as The Coca Cola Co., Campbell Soup Co. and UPS. For nearly 10 years, David has immersed himself in the hair care industry by analyzing industry-changing trends and the intricate and often tumultuous relationships of consumers, professionals, retailers and manufacturers. David understands that in today’s competitive market hair care professionals need holistic programs that seamlessly integrate all aspects of the industry leading to satisfied and successful consumers, professionals, retailers and manufacturers.
ANHC Pro host lunches every 3rd Sunday. For additional information ANHC Pro Lunches and other events contact ANHC Pro at 678.459.5212 or visit www.anhcpro.org.
ANHC Professional serves professional stylists, barbers, salons, schools, students, and vendors who have an interest in or specialize in natural hair care in lieu of chemically straightening naturally curly or tightly coiled hair by providing business development assistance, professional hair styling classes, continuing education, licensing assistance, and much more.
To become a member and receive your custom profile page and free access to over 22 professional event a year visit ANHCPro.org and complete our online membership form.