Part 1: Understanding the Customer
ANHC Pro is Partnering with CIM (Cosmetology Instructional Media) to bring you information about "Getting the Right Customers in Your Chair". We are kicking off this quarter's series with "Understanding the Customer". Business Strategist David I. Cooper will share useful information and tips about understanding what motivates customers to select a salon or stylist and what influences them to come back.
David I. Cooper serves as the Principal Strategist with The Cooper Group, Inc., a business strategy consulting group which specializes in solutions for marketing, analytics, planning and implementation. Since 1998, David has emphasized innovative thinking, using both traditional and unconventional approaches to solving today’s business and marketing challenges. David has worked with many of the world’s most recognizable consumer brands such as The Coca Cola Co., Campbell Soup Co. and UPS. For nearly 10 years, David has immersed himself in the hair care industry by analyzing industry-changing trends and the intricate and often tumultuous relationships of consumers, professionals, retailers and manufacturers. David understands that in today’s competitive market hair care professionals need holistic programs that seamlessly integrate all aspects of the industry leading to satisfied and successful consumers, professionals, retailers and manufacturers.
ANHC Professional serves professional stylists, barbers, salons, schools, students, and vendors who have an interest in or specialize in natural hair care in lieu of chemically straightening naturally curly or tightly coiled hair by providing business development assistance, professional hair styling classes, continuing education, licensing assistance, and much more.
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