"Seed to Cup: Understanding Coffee"
Wednesday, July 31, 2013 from 9:30 AM to 12:00 PM (EDT)
San Francisco, California
London, United Kingdom
Join IF University and Heine Brothers’ Coffee for a journey to coffee's origin without leaving Louisville. This interactive class will begin with an overview of the coffee landscape and supply chain that is invisible to most coffee drinkers and enthusiasts. As part of this class, participants will join in a formal coffee cupping led by Heine Brothers' Roast Master, Alec Risch.
What is the best tasting cup? How are beans blended to achieve a distinctive flavor?
After deliberating on the process of making coffee, class participants will engage in a series of cupping and roasting activities to produce an IdeaFestival Blend available at Heine Brothers’ Coffee retail locations throughout Louisville. Don't miss out on this unique opportunity to create coffee worthy of the IdeaFestival label.
Facilitators: Mike Mays, Founder of Heine Brothers’ Coffee and founding Member of Cooperative Coffees, will share his stories of 19 years traveling to origin and how the coffee landscape has morphed to where it is today.
Alec Risch, Heine Brothers’ Roast-master, will lead the group in a cupping and coffee discussion to identify the properties most desirable in the IF Blend.
Important Note: Participants are asked to arrive at 9:15 a.m. Each participant will take home a 12.oz bag of coffee they cupped and roasted that day.
When & Where
IF University is a new platform and ecosystem for creative thinkers, innovators, and curious minds to teach classes, attend classes and bring unexpected ideas to the forefront to build and support a culture of innovative thinking. Built on the “Stay Curious” premise of the annual IdeaFestival® in Louisville, IF University is designed to inspire new and novel thinking all year round by hosting classes and events on a wide variety of topics held in public venues. All IF University classes and events are non-credit learning experiences, with an emphasis on the intersections between varied topics and multiple disciplines. Ideas at Play, that's IF University.
IF University is a division of the IdeaFestival® , the non-profit organization dedicated to empowering individuals, businesses, organizations and communities to grow, change, and be relevant by constantly challenging their assumptions and affirming their intellectual courage.