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Secrets of Top Producers

Contra Costa Association of REALTORS

Wednesday, August 20, 2014 from 9:00 AM to 5:00 PM (PDT)

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Event Details

The Orland Group invites you to a top producer realtor event to

Take Your Business to the Next Level!

Take control of your business NOW and watch it grow!

This is a ONE DAY event where Eric will be covering everything you need to know to from goal setting to building your team, and everything in between.
There is nothing to sell here! If you are serious about growing your business, you MUST absolutely attend!



“It’s nice to have a mortgage com- pany that’s backing the real estate community to create more value for it’s agents...”

Greg Souza

Sotheby’s International Realty

“Since I’ve joined Eric’s class, my overall performance has really gone up....had several transactions within the first month of implementation...” Kiana Rodrigues

Intero Real Estate Services

“Eric goes through all the strategies including business planning and calendaring...everything you need to get your business up and running...” Gary Rost

VP of Sales at Coldwell Banker, The Real Estate People

Sold 120 homes 2nd year in business
Coached/trained thousands of Realtors as VP of Sales for

Created successful Sales Platforms for Fortune 500 companies Designed and implemented a Blue print for Real Estate Success Licensed MLO. NMLS# 924536


Date: August 20, 2014
Time: 9:00am-4:00pm
Venue: Contra Costa County Association of REALTORS

1870 Olympic Blvd #200 Walnut Creek, CA 94596


Cost: FREE
Register: Contact Eric Orland 415.595.9000 | eric@ericorland.com

Class Syllabus

Scheduled Agenda for this One-Day Event

Essential tools needed for success: Imperative that these items are in place for a realtor to take their business to a new level and do so with greater efficiency

Goal setting: Why setting proper goals are mandatory. How to establish goals and the most effective ways to track them to exceed expectations.

o How the process works
o Accountability forms
o Participants conveying their goals
o Participants conveying their goals (Yes, this is a 2 class process) o Accountability class – Tracking results

Calendaring your success: Time blocking your workday and honoring your calendar. Insuring your day- to-day accomplishments and met and everyday is your masterpiece.

o Role playing with scripts

Database management system: Managing your database in the most organized manner possible to insure more transaction close. Incorporating a drip system that keeps your business organized and allows you to cement relationships with prospects.

o Accountability class – Tracking results

Prospecting tools and techniques: Scripting the most professional way to engage prospects and know- ing the questions to have them properly qualifiedo Live Prospecting class

Pre Listing Packet: Review this important pre selling tool. This is an important step in conveying to the consumer who you are, how you perform and what you will be covering on your listing appointment

Listing presentation: Delivering the perfect listing presentation by building rapport and doing a proper needs analysis.

o Accountability class – Tracking results
o Q&A- Open forum on what has been covered

Identifying and building out a farm that produces results: How often to interact with your farm and what marketing materials to provide the residents

Expireds and price reduction techniques: Great way to quickly secure listings. These homeowners want and desperately need your assistance.

o Accountability class – Tracking results

Open House: How to conduct the most effective open house possible

Building out your real estate team: Understanding when and how to build out your real estate team. Understanding the importance of time replication and leadership.

o Building personal wealth with tracking system o Accountability class – Tracking results


TOGETHER WE PROSPER®, FIRST CAL DEALWORKS & Design, and FIRST CALIFORNIA MORTGAGE COMPANY are trademarks and the property of First California Mortgage Company. First California Mortgage Company is an Equal Housing Lender and is registered through NMLS #24055. Licensed through Arizona Dept. of Financial Institutions #0911115; California Dept. of Corporations RML #415.0042 and CFL #6054270; Colorado exemption as a 1st lien lender under Colorado Credit Code; Hawaii Division of Financial Institutions #HI-24055; Nevada Division of Mortgage Lending #3663; New Mexico Financial Institutions Division #03833; Oregon Division of Finance and Corporate Securities #ML-4894; and Washington Dept. of Financial Institutions #CL-24055. 

Have questions about Secrets of Top Producers? Contact Contra Costa Association of REALTORS

When & Where

Contra Costa Association of REALTORS®
1870 Olympic Boulevard
Walnut Creek, CA 94596

Wednesday, August 20, 2014 from 9:00 AM to 5:00 PM (PDT)

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Contra Costa Association of REALTORS

Education and Training

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