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Search Marketing Strategies for Manufacturers Presented by TopSpot & Google

TopSpot Internet Marketing

Multiple Dates

Lansing, MI

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1 Entry (MMA and non-MMA members welcome) 1 hour before event starts Free  

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Event Details

It is second nature for those working within the search industry to keep up with the latest tracking technology, newest internet advertising techniques and updates to the search engine algorithms. However, for most, the ever-evolving features that make up today’s search landscape are unfamiliar territory.

Sign up for an informative seminar with speakers from both Google and TopSpot Internet Marketing. We will discuss the latest changes from Google, reveal current internet behavior trends and showcase practical takeaways to apply to your online marketing strategy.


Thursday, November 7th, 2013
(please register for the AM or PM session)

9:30AM to Noon EST
-or-
1:30PM to 4:00PM EST


Michigan Manufacturers Association Headquarters

620 S. Capitol Ave.

Lansing, MI 48933


Featured Speakers

Cecelia Choi

Ceclia Choi
Google
Strategic Partner Manager


 Samir Janveja
Google
Strategic Partner Manager

 

David Underwood
TopSpot Internet Marketing
President

 

AM Session

9:30 a.m. - 10:00 a.m.
Registration and network with friends 

10:00 a.m. - 11:00 a.m.
Mobile Search Moments: Understanding How Mobile Drives Conversions for Manufacturers
Learn about recent trends in mobile, particularly in the B2B/Industrial space and how Google's lastest changes will help you - Cecilia Choi, Manager, Google Strategic Partner; Samir Janveja, Google Strategic Partner Manager

11:00 a.m. - 12:00 p.m.
Measuring What Really Matters: Analytics and the Search Marketing Landscape Today
A discussion of how an integrated strategy and evaluation of tracking can improve long-term ROI - David Underwood, President, TopSpot Internet Marketing


PM Session

1:30 p.m. - 2:00 p.m.
Registration and network with friends 

2:00 p.m. - 3:00 p.m.
Mobile Search Moments: Understanding How Mobile Drives Conversions for Manufacturers
Learn about recent trends in mobile, particularly in the B2B/Industrial space and how Google's lastest changes will help you - Cecilia Choi, Manager, Google Strategic Partner; Samir Janveja, Google Strategic Partner Manager

3:00 p.m. - 4:00 p.m.
Measuring What Really Matters: Analytics and the Search Marketing Landscape Today
A discussion of how an integrated strategy and evaluation of tracking can improve long-term ROI - David Underwood, President, TopSpot Internet Marketing

 

      Who Should Attend?

 

  • Business Owners
  • In-House Marketers
  • Corporate Marketers
  • Businesses of all Sizes
  • Entrepreneurs

 

 

You don't want to miss this educational seminar presented by Cecelia Choi, Google Strategic Partner Manager, Samir Janveja, Google Strategic Partner Manager and David Underwood, President at TopSpot Internet Marketing.

Have questions about Search Marketing Strategies for Manufacturers Presented by TopSpot & Google? Contact TopSpot Internet Marketing

Where



Michigan Manufacturers Association Headquarters
620 S Capitol Ave
Lansing, MI 48933

Organizer

TopSpot Internet Marketing

TopSpot Internet Marketing Solutions is a comprehensive web design and search engine marketing firm based in Houston, Texas. We specialize in providing B2B and industrial manufacturers, distributors and service providers with comprehensive online marketing solutions. Our goals are to develop customized strategies that deliver pre-qualified traffic to your website, increase conversions that result in sales growth and maximize your marketing dollars.

 

 

 

  Contact the Organizer

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