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Screening: Monetizing Your App

The LAB Miami, a General Assembly Satellite Partner

Saturday, March 30, 2013 from 1:30 PM to 3:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
LAB Member Ended Free $0.00
Non-LAB Member Ended $5.00 $1.27

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Event Details

As a proud General Assembly Satellite Partner, we're excited to host a screening of the GA Livestream:

Monetizing Your App 

Glen Nigel Straub


So you’ve got an idea for an app? Awesome! But how are you going to turn this puppy into a real business? There are options galore: charging for it, selling virtual goods, or everyone’s guilty pleasure, running ads.

What will be your strategy? Learn the tricks and trades of various mobile monetization strategies and put yourself in a position to grab your share of this rapidly growing $2B dollar market. 

Key takeaways:

  • Understanding the mobile advertising marketplace. First lesson: it's fragmented. 
  • Should I make my app free or paid? We'll debate. 
  • What’s a virtual good? Consider today’s virtual goods a more-than-one-time purchase of enhancements for your apps – ones that people will pay for. 


  • Understanding what a mobile app is
  • Some understanding of the mobile ecosystem (iOS, Android, etc)
  • Some understanding of the advertising industry  

Glen Nigel Straub used to write articles for the most traditional form of media…print publications. He's now monetizing the most revolutionary form…mobile apps. As the Director of Global Monetization for Millennial Media (NYSE:MM), Glen drives partnerships with premium and indie app developers, helping them generate revenue from the massive mobile advertising market. He started his mobile career back in 2008, before downloading apps was even a feature on the iPhone. He's also the curator of the nigelsounds playlist. Inquire within.


Can't make it? Interested in more streaming content from General Assembly? Visit http://generalassemb.ly to learn more about our series of directly accessible online programming. 

Have questions about Screening: Monetizing Your App? Contact The LAB Miami, a General Assembly Satellite Partner

When & Where

The LAB Miami
400 Northwest 26th Street
Miami, FL 33127

Saturday, March 30, 2013 from 1:30 PM to 3:00 PM (PDT)

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The LAB Miami, a General Assembly Satellite Partner

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Screening: Monetizing Your App
Miami, FL Events

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