PARC Innovation Lab: A Blueprint for Innovation Leadership (Mar 24 - 25, 2015)
- Business & Professional
- PARC, a Xerox company, Palo Alto CA
Scaling Up Excellence
Stanford professor Bob Sutton will discuss the core lessons of a seven year project in which he and colleague Huggy Rao learned “the problem of more,” the challenge of spreading constructive beliefs, and actions from those who have them to those who don’t. In other words, what it takes to scale up without screwing up.
Sutton will draw on studies and stories from startups, pharma, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare to illustrate these lessons, including:
Through such inspiring stories, cautionary tales, and instructive studies, Sutton will describe what it takes to cascade excellence throughout organizations and teams—by spreading the right mindset, not just a footprint; eliminating bad apple behaviors that hold them back; linking “hot” causes to tangible “cool” solutions; and cutting “cognitive load” while embracing necessary complexity.
Robert I. Sutton is professor of management science and engineering at Stanford University, where he is co-founder of the Center for Work Technology and Organizations, Stanford Technology Ventures Program, and Institute of Design (“the d.school”). Sutton was named as one of 10 “B-School All-Stars” by BusinessWeek, which they described as “professors who are influencing contemporary business thinking far beyond academia.” His books include The Knowing-Doing Gap (with Jeffrey Pfeffer), Weird Ideas that Work, and two New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss. His next book Scaling-Up Excellence: Getting to More without Settling for Less (with Huggy Rao) will be published in February 2014. Sutton is a Fellow at IDEO and is an academic director of three Stanford executive education programs: Leadership for Strategic Execution, Customer-Focused Innovation and a new online program called the Stanford Innovation and Entrepreneurship Certificate. He blogs at Work Matters and as a LinkedIn Influencer. You can follow Sutton @work_matters on Twitter.
PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and IP to global Fortune 500 companies, startups, and government agency partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients.
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