Sam Horn's THATS INTRIGUING Interview Series (Dr. Paul Homoly) 3/13
Wednesday, March 14, 2012 from 8:00 PM to 9:00 PM (EDT)
Just Because You're an Expert -
Doesn't Make You Interesting
As an successful dentist who's offered communication programs to fellow "experts" – lawyers, physicians, professors, engineers, etc. – Dr. Paul Homoly noticed a trend.
Just because you have an M.D., J.D. or Ph.D. doesn't mean people will want to hear what you have to say.
In fact, he's identified something called an "accidental education" that keeps many smart professionals from connecting with their patients, clients and colleagues.
Many highly-educated professionals learn how to communicate from university professors - who often model top-down, one-way communication - which does not resonate with patients, clients and juries who want to feel listened to - not lectured to.
As Dr. Homoly says, even if we're brilliant; people won't follow our advice if we're boring.
So, he has written a book on how to engage people in two-way communication so they are motivated to trust us, respect us and act on our recommendations.
In this insightful interview, Dr. Homoly shares specific techniques for using his "Spectrum of AppealTM" to create more natural, engaging communications that achieve our goals.
Can't make the live interview? The MP3's will beavailable for purchase the day after.