Sacramento Region Brand-a-Thon
Friday, November 15, 2013 from 2:00 PM to 6:00 PM (PST)
Defining a strong and prominent regional identity has been a topic of discussion for a long while. In recent months, the subject has emerged as one of the most talked about endeavors in our community and interest in doing something has reached a high point.
Like a barn-raising, where the community comes together and builds a structure that everyone takes part in, owns, shares, supports and celebrates, we hope you’ll come be part of a grass roots Brand-Raising effort that is gaining momentum.
Please mark your calendar for November 15 from 2-6 pm for the Sacramento Region Brand-a-Thon, open to anyone who wishes to participate. The "speed-workshop" will be set up in a hack-a-thon style in which a large group works towards a common goal with a specific set of criteria and deadline in place. Participants will engage in creative discovery and visioning, small team idea-exchanges and end with competitive team presentations. Winning ideas will be revealed by popular vote, and all of it will be driven in the spirit of “embraced by all and owned by none.”
The Outcome: a clear position strategy; a defining word; a message platform; or – our story.
When & Where
Sacramento Regional Branding
A committed and passionate group of the Sacramento region's most creative minds--join the movement.