San Francisco, California
London, United Kingdom
After hosting over 500 SaaS Entrepreneurs, Execs and VCs at the First SaaStr Summer Social last September, it's time to do it Better and Bigger than Ever.
Once again, we'll have one of the best informal get-togethers for those who love to chat all things ARR, CLTV, CAC, and LVR. With Old Fashioneds, Sidecars, and BBQ.
But this time we're adding 2 teach-in sessions to help you solve one of the biggest challenges as a SaaS founder -- How to Hire a Great VP Marketing.
- At 3pm, I'm getting the band back together, we'll have a hands-on Demand Gen workshop with Loretta Jones, VP Marketing at Insightly, and previously VP Marketing at EchoSign/Adobe, and Brendon Cassidy, VP Sales at EchoSign/Adobe and previously first Head of Sales at LinkedIn. We'll talk about what we learned, how a great VPM and VPS worked together as a team (and where the challenges are), and have lots of time for questions.
- At 4pm, we'll bring on Jon Miller, Co-founder and VP of Marketing at Marketo -- the largest public marketing SaaS company. Jon will do a 1-on-1 with Jason Lemkin on How to Hire a Great VP Marketing. Who better could you get to drive the discussion on a great VPM? It will be a great, no-script, no-slides discussion on what it really takes to hire a VP Marketing that doesn't just get you a bunch of blue pens with your logo on them -- but real leads. We'll save plenty of time for active Q&A.
- At 5pm, we'll break for cocktails and BBQ on the beautiful and sunny decks on Sand Hill overlooking the Dish and the rolling Hills of Palo Alto and Menlo Park.