ROI of Social Media - Social Media Club - Great Lakes Bay Seminar
Wednesday, July 28, 2010 from 5:30 PM to 6:30 PM (EDT)
You may still attend, even if you did not register.
Social Media Club - Great Lakes Bay Region is hosting a seminar with Charlie Kondek, director of social media outreach for MS&L Digital in Ann Arbor, Mich. The free event will begin at 5:30 p.m. in the Garden Room at Midland Center for the Arts. Use hashtag #smcglb if you are using Twitter.
Join us for the Afterglow Cocktail Party at Bar Oxygen in Midland (downtown @ the H Hotel)
Seminar Topic: ROI of Social Media
Social media has become the latest gold rush - prospectors running by the dozen to stake their claim and pull nuggets of wealth from the fertile ground of Facebook, Twitter and blogs. But is social media everything it promises to businesses that get involved? Charlie Kondek of PR firm MS&L Digital shares his experiences and perspective from ten years of working in the emergent field of social media-based public relations and marketing and brings it down to the bottom line: what's the ROI in this?
About the Speaker:
Charlie Kondek, director of social media outreach at MS&L Digital, specializes in social media relations and community management and manages web-outreach campaigns and other components of holistic digital PR programs.
His work includes some of the first significant web outreach work in the food category for such clients as General Mills, Weight Watchers brand foods, Nestle and others; home care for Proctor & Gamble; retail and product reviews for Best Buy and Philips Electronics; and numerous others.
Kondek is a founding contributor to WOMMA's Rules of the Road for social media engagement and winner of one of the first "Wommie" Award.
Prior to joining MS&L, Charlie worked in journalism, advertising, and as a freelance writer.
When & Where
Social Media Club - Great Lakes Bay Region Chapter
The Social Media Club's mission is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behavior and share the lessons they have learned. The Social Media Club looks to shape the future of social media in our local region - Saginaw, Bay City, Midland, Mount Pleasant and surrounding areas.