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Roadmap to Asia: Key differences between Western and Eastern Mobile Games


Wednesday, September 25, 2013 from 6:00 PM to 9:00 PM (PDT)

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Roadmap to Asia: Key differences between Western and Eastern Mobile Games

Speakers from Supercell, DeNA, AppAnnie, Chartboost

Japan, China and Korea are full of voracious mobile app users and, by reaching out to those users, app developers have an amazing opportunity for growth in Asia.  Adways Interactive, your gateway to Asia app distribution and user acquisition through Party Track, is proud to bring you an insightful discussion panel on mobile app trends in the east. Sit in with Ken Asakura, CEO of Adways Interactive, as he moderates an all-star panel full of heavy hitters from Asia and western developers who have found great success in the region. Come prepared to take notes as they discuss their experiences and best practices.

Join us to feed your thirst of beer and hunger for knowledge!


6:00pm - 7:00pm ------------------------------------- Check-in / Networking
7:00pm - 7:30pm ------------------------------------- Panel Discussion
7:30pm - 8:30pm ------------------------------------- Q&A / Network

The Speakers

Erlend Christoffersen

Marketing Lead


Erlend has been with Supercell since they first started developing games for tablets back in 2011. He is now based at their US office in San Francisco, where he runs their Marketing team. Previously he has been at FOX Mobile Group (formerly Jamba!) and CityDeal (acquired by Groupon). Follow Erlend on Twitter: @erlendch.

Takeshi Otsuka

Executive Producer


Takeshi has been a Producer and Engineer for DeNA in Japan since 2005. Born and raised in Japan, in 2009 he contributed as a Producer and Engineer for Kaito Royale, one of the most successful mobile games in Japan. Kaito Royale has 13 million registered players, more than 1/10th the population of Japan, and is a national phenomenon with TV shows and novels based on the game. Additionally, he lead the Mobage open platform in 2010 and is currently acting as the Executive Producer of HellFire in San Francisco.

Nicolas Beraudo
EVP Worldwide Sales, GM US


Nicolas is responsible for Worldwide Sales and App Annie's US Operation. A veteran in the video game industry, he has over 17 years of experience in sales, licensing and business development with leading publishers globally. Prior to joining App Annie, Nick served as VP of Business Development at Glu where he was responsible for inbound licensing and OEM partnerships. He also served as Senior Director of Licensing at Atari, Inc. where he was responsible for outbound licensing of the Atari and Hasbro portfolio on all new digital platforms. Nicolas served as Vice President of Sales for Virgin Interactive and Director of Sales for Interplay Entertainment from 1996 to 2003. He holds an MBA in International Business from ESC Grenoble, France and a BS in Management from UMASS Dartmouth.

Scott Yoo
Head of Market Development



Scott Yoo is the Head of Market Development for Chartboost, and is responsible for identifying and assessing the company's international growth opportunities. He also supports operations and oversees strategic initiatives worldwide. Prior to joining Chartboost, he worked at SK Telecom Ventures, where he focused on early to mid-stage investments in high growth sectors including mobile games, advertising and app discovery. Scott holds a bachelor's degree from the University of California, Berkeley and a J.D. from the American University Washington College of Law.

The Moderator:

Ken Asakura


Adways Interactive

Ken is CEO of Adways Interactive, the US subsidiary of the publicly operated multinational advertising firm, Adways. Before spearheading Adways’ US expansion in 2011, Ken was a Global Marketing Manager for the MMORPG title Ragnarok. He gained experience on the technical side of the internet by beginning his career as an ADSL communications engineer for ABB. Ken holds a B.A in Telecommunications Engineering from the University of Technology, Sydney in Australia.

About Adways Interactive:

Adways Interactive is a mobile marketing agency based out of San Francisco. As a wholly-owned subsidiary of Adways, a digital advertising network and game publisher headquartered in Tokyo, Adways Interactive has close ties to the Japanese, Chinese and Korean mobile markets. Adways helps app developers discover their most valuable players with Party Track, an analytics tool that accurately tracks UA, retention, in-app engagement, ROI and the LTV of users with a single SDK. Adways' clients include King, Gungho and LINE messenger app.

Have questions about Roadmap to Asia: Key differences between Western and Eastern Mobile Games? Contact YetiZen

When & Where

YetiZen Innovation Lab
540 Howard Street, 2nd Floor
San Francisco, CA 94105

Wednesday, September 25, 2013 from 6:00 PM to 9:00 PM (PDT)

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YetiZen is a cornerstone of the game developer ecosystem. This includes the YetiZen accelerator, the wildly popular game industry focused accelerator that takes less than 2% of over 1,500 applicants yearly and YetiZen Speaks, the only game developer community of its kind for game business education and synergy in the new and ever evolving world of social mobile games. YetiZen Speaks has served over 20,000 game developers across its events since its inception.  The Accelerator has seen over 30 successful companies graduate the program in the past 3 years.  Studios with millions of users such as YesGnome, leading monetization such as Frenzoo have all gone through YetiZen's intense 150+ mentor program. 

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Roadmap to Asia: Key differences between Western and Eastern Mobile Games
San Francisco, CA Events Conference

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