Haven't read the book? No problem. We'll cover the key points and provide the SynkNotes for you to review later. Light lunch included.
Reverse Innovation: Create Far from Home, Win Everywhere, by Vijay Govindarajan &
Chris Trimble, challenges the conventional models of design and innovation. Basically they say to design your product and delivery of it so it works best in a remote impoverished area and it will work better in all ways everywhere. Reverse Innovation is turning the world on it's head. Embrace it or suffer.
My synopis of the book:
“Reverse innovation has the potential not only to transform your company, but also to transform the world.”
Doors open at 11:45. Review starts at noon. Be finished by 12:45. Feel free to keep the discussion going until 1:15.
See you then. Spread the word.
When & Where
In-Synk: Aligning Strategy. Actions and Goals