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Retail Tech Forum: Consumer Innovation & Defining The Brand Experience


Wednesday, December 18, 2013 from 6:00 PM to 9:30 PM (PST)

Retail Tech Forum: Consumer Innovation & Defining The...

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Early Bird / Non-Refundable
Early Bird / Non-Refundable
Ended $10.00 $1.24
General Ticket / Non-Refundable Ended $15.00 $1.37
Late Bird / Non-Refundable Ended $20.00 $1.49

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#RETAILTECHSummit Technology, Innovation and Entrepreneurship for the Future of Retail - happening now in San Francisco. The Next Big Thing. Once the conversation turns to the entirety of retail experience, the optimization of omni-channel and contextual marketing, and the technological promise of "anything-anywhere," you have to go BIG. We're turning the entire City of San Francisco into a Retail Incubator.

#RetailTechSummit PANELIST: 

PAUL FRIEDLAND :  Director of Marketing, Levi Strauss & Co. 

Paul is a results-driven, consumer marketing executive with 15+ years experience on both the client and agency side with such brands as Levi’s, Coca-Cola, and Smirnoff. He is an accomplished leader with a proven ability to develop brand strategies, marketing plans, and campaigns that enhance brand equity while driving significant business growth. As a Director of Marketing at Levi Strauss & Co., Paul leads all aspects of brand management for the Levi’s U.S. Wholesale business across all consumer touchpoints including digital, mobile, in-store, and ecommerce. Paul received his B.A. from The University of King’s College in Nova Scotia, Canada.

LI GONG : VP of Product & Head of My Runway, SAP 

Li is VP of Product in SAP and a Design Thinking coach. He leads product innovation in mobile and cloud applications with a focus on commerce and consumer engagement. He recently launched My Runway mobile app in US and China for the goal of making online and offline fashion shopping easier and more fulfilling. He has worked with a number of established and emerging fashion brands. He holds a Ph.D. degree in Communication from Stanford University.



Aaron has worked in retail for over 10 years with customer focused brands such as Williams-Sonoma, Inc. and Zappos, and Betabrand.  He is a proven leader with oversight of Marketing, PR, Social Media and Business Development.  He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources.  He ran with the bulls in Pamplona, Spain only five weeks before his wedding day, and luckily, he made it out alive.  He is an endurance athlete, though he’s not sure why he puts himself through the pain.  Aaron is a proud .0000001% owner of the World Champion Green Bay Packers.


PRASHANT PALSOKAR : Director of Technology Services at AvenueCode 


Prashant Palsokar is a Director of Technology at AvenueCode,  an agile and technology consulting partner to major retailers such as Macy',, etc. Currently he spends most of time working with Macy', but has worked with several retail companies across the US to help them build and manage their B2C and B2B platforms. He has experience with a range of technologies and platforms both packaged and homegrown, used to satisfy business and marketing needs in the e-commerce marketplace. As an accomplished digital photographer, he has exhibited in galleries around the bay area, and travels the world in search of exotic photographic moments.

MATT COOKE  {Moderator} / VP of Retail Design InstituteHead of User Experience at Iron Creative Communications 

Matt is the Head of User Experience at Iron Creative in San Francisco, where he’s led major interactive projects for Levi’s, Dockers, The North Face and Specialized Bicycles to name a few. He is the current Vice President of the Retail Design Institute (Northern California) and is passionate about the intersection of Fashion and Technology.




Previous list of panel speakers include: Cisco SystemsGenslerFiverunRaf9Retail Design InstituteShopseenStorefrontStylsavvyWalmart

Demo Table :

InvoiceASAP is the first fully integrated Mobile Invoice Network. Create and send invoices, estimates and sales orders from your phone or iPad. You can also attach pictures and audio files to these docs, providing a higher level of documentation.


According to new research from GP Bullhound, apparel is the fastest growing and second-largest e-commerce category in the US — estimated at $41 billion — and there are now over 2000 online fashion sites competing in the market, up 126% year-on-year. Mobile device site visit share has nearly doubled from 2012 to around 25% on average today and the sales conversion rate on mobile tablets has surpassed traditional for the very first time. Now, savvy brands and retailers are embracing omni-channel and contextual marketing strategies to engage, interact, and in many ways define new relationships with consumers where they work, live and play.

The industry numbers for online shopping, social media marketing, mobile technology adoption and location-based services are impressive and growing rapidly. Consumer spending represents 70% of overall GDP for the US economy. Luxury products and fashion are still experiencing double-digit sales growth despite recessionary outlooks in most major markets. What are the opportunities for entrepreneurs, startups, retailers, and consumers and how will this affect how we shop and what we buy in the future?




Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at nine campuses across four continents.

San Francisco Fashion and Merchants Alliance Incorporated, SFFAMA INC, is a 501(c)3 education and economic development non-profit corporation supporting fashion, design, and technology entrepreneurs, startups, and communities and the largest, most-innovative fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social impact development network for our 10,000 members and industry partners. Member San Francisco Citizens Initiative for Technology and Innovation SF.Citi.

Have questions about Retail Tech Forum: Consumer Innovation & Defining The Brand Experience? Contact FashionTechPR

When & Where

General Assembly - Forio
20 Rausch Street
San Francisco, CA 94103

Wednesday, December 18, 2013 from 6:00 PM to 9:30 PM (PST)

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Digitally styling fashion with media and tech. FashionTechPR/Fashion Tech Media LLC. is a brand development consulting firm and boutique publicity entity specializing in digital media focused in the wearable tech, fashion and tech industries 

FashionTechPR/ Fashion Tech Media LLC. works with fashion startups in SF, NY, LA:Silicon Beach and Silicon Valley. For innovative ideas, marketing inquiries, media relations, strategic partnerships, product promotions, sponsorship opportunities, adopter resources, social change issues, business of fashion consultation and booking info. 

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