Restaurant Series: Marketing and PR Panel
Monday, March 18, 2013 from 2:30 PM to 4:30 PM (PDT)
San Francisco, United States
Join our panel of industry pros ranging from food media, bloggers and marketing whizzes who are on the cusp of restaurant trends.
Learn proven PR & Marketing strategies in traditional, new and social media.
Take-away techniques to leverage your brand deeper and reach out to new audiences to stay ahead of the marketing curve and your competition.
Leverage your social media platforms for maximum exposure.
Moderator (SBDC Consultant): Susie Biehler
Susie Biehler created her San Francisco agency Biehler.com in 1984, with a focus on representing select restaurant, food and hospitality clients. Now, with more than 25 years of experience in public relations, marketing and journalism, she achieves stellar recognition locally and nationally both for her clients and for her agency’s work.
Susie’s philosophy has been to creatively provide the vision and strategy necessary to distinguish and leverage clients in the media and the marketplace. Susie maintains an active select client list where she is an available hands-on multifaceted professional advisor who provides thorough and thoughtful service. She offers her time as a business consultant with the Small Business Development Center for the past seven years.
Carolyn Alburger, SF Magazine
Carolyn Alburger is an associate editor at San Francisco magazine, covering food and restaurant trends and news for print and online publication. Before moving to her current job earlier this year, Carolyn served as the editor of Eater SF for three years, where she covered breaking food and restaurant news from all over the Bay Area. Interestingly, Carolyn began her career in public relations, giving her a unique knowledge of what makes a PR campaign work, from both editorial and media relations standpoints.
Jennifer Gaines, Communications Consultant
Jennifer Gaines is a brand communications consultant who specializes in helping startups discover who they are as a brand and how they can truly differentiate from their competition. She worked in the hospitality and travel industry for 10 years as an editor and spokesperson for Travelocity before leaping into the entrepreneurial world of startups.
T.J. Jacoberger, Managing Partner, Tavern at Lark Creek
As General Manager/Partner of The Tavern at Lark Creek, T.J. Jacobberger provides guests with an exceptional dining experience using his extensive knowledge of the industry, dedication to guest satisfaction and belief in strong staff education. Prior to Lark Creek, he worked in management positions with Kimpton Hotels and restaurants. He was named partner and worked with the Lark Creek Restaurant Group through the remodeling of The Lark Creek Inn beginning in April 2009.
Olga Katsnelson, Postcard Communications
Olga Katsnelson founded Postcard Communications in 2005 with the goal of creating a public relations company where clients, colleagues, and journalists could engage in an intelligent, productive, respectful, and hopefully humorous dialogue about the food and beverage industries. Previous Olga worked in NYC at Bullfrog & Baum and KB Network News working with a host of premier chefs from David Burke to Roger Vergé.
Paolo Lucchesi, Inside Scoop, San Francisco Chronicle
Paolo Lucchesi is the San Francisco Chronicle’s Inside Scoop columnist. He covers all breaking restaurant news in the Bay Area, from openings and closings to chef gossip and other food media. Before coming to the Chronicle food section, he served as the founding editor of Eater San Francisco, which launched in fall 2007 and later, Eater National, which launched in fall 2009.
Jess Voss, Chef/Co-Owner, Jamber Wine Pub, San Francisco
Jess is co-owner of Jamber Wine Pub, a restaurant pub that serves California wine on tap carefully selected by herself and her brother, Matt, also a co-owner.
Jess scoooped icea cream tackled a juice bar, tended bar and maanged a restaurant in addition to spending lots of time in her own kitchen dreaming of opening her first restaurant, which she did, to great reviews last year.
$40 Registration Fee. Presented by the SF SBDC.
When & Where
SF Small Business Development Center (SBDC)
The San Francisco Small Business Development Center (SBDC) provides free, confidential one-on-one business counseling and low cost workshops for existing small businesses and ready-to-launch start-ups. The SBDC…..Your source for free professional consultants.
For a full list of classes at the SBA Entrepreneur Center click HERE.