Is speculative (spec) design work productive and fair? Can it enable clients to achieve goals that are not possible with traditional work-for-hire practices? Does it advance the fortunes of some at the expense of others? What are the rewards and perils of speculative work?
Please join AIGA Metro-North for RESPECT, a civilized dialog between advocates and opponents of speculative branding and design work.
Once a rare practice, spec, or “try before you buy”, work is being requested by a growing number of businesses— startups to global organizations. Many believe that the call for unpaid work is being fueled by changing mores, new forms of crowd-sourcing, and economic stress—but whatever the cause, spec work has the potential to upend the economic model of the branding and design industry.
Our Panel will include:
- Ric Grefé, Executive Director, AIGA
- Brendán Murphy, Senior Partner, Lippincott
- Jerry Kathman, President & CEO, LPK
- John Gleason, Founder & President, A Better View
- and others…
Moderated by New York State Supreme Court Justice Colleen D. Duffy.
The diverse panel will explore if, why, and how spec work has a rightful place in the way projects are structured. The evening’s goal is to outline a way forward that meets the functional, economic, and ethical needs of clients and practitioners.
Want to share your thoughts now? Join our discussion here.
The Ossining Library is a very short cab ride from Metro-North's Ossining station (on the Hudson Line). There is ample parking if you are driving.
!! TICKETS MUST BE PURCHASED PRIOR TO THIS EVENT !!
When & Where
AIGA Metro-North serves graphic designers in the New York City Metropolitan area.
The Metro-North 'Branding' Chapter is dedicated to advancing the discipline of world-class branding to optimize the competitive advantage of organizations, products and services.
Our board members are graphic and packaging designers and design managers who live and/or work in Westchester and Fairfield Counties.
We host a year-round calendar of events: educational, professional and social.