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Replay: Introduction to User Acquisition (Online Class)

General Assembly

Thursday, February 13, 2014 from 6:00 PM to 7:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Live stream Ticket Ended $25.00 $2.24

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Event Details

Introduction to User Acquisition (Online Class)
Thursday, February 13th from 2:00pm to 3:00pm EST
Lauren Perkins, CEO, Perks Consulting

Description:
User acquisition marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This class serves as a basic introduction to the practice of user acquisition marketing and is aimed at giving students an overview of key terminology, concepts, and approaches.

Student Takeaways:

  • Understand the potential impact of a user acquisition campaign on the growth of a user base.
  • Be able to name each step in the conversion funnel and describe what’s required to prompt customers to progress through it.
  • Identify your target audience based on a given business and its goals.
  • Find out the impact of ad relevance on customers’ progress through the conversion funnel.
  • Learn different types of targeting available through a given channel.
  • Compare and contrast the capabilities and reach of specific ad channels.


Lauren Perkins is a brand marketer and digital evangelist. Best known for her innate ability to distill the simple from the complex, she has provided solutions for start-ups and consumer brands including Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. An entrepreneur at heart and problem-solver by trade, Lauren is the CEO and Founder of Perks Consulting, a digital brand and marketing agency focused on enabling clients with the digital and strategic competence to deliver fluid, high performance customer experiences. Lauren is also a contributor to Inc., Forbes Women, and regularly teaches at General Assembly.

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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at online@generalassemb.ly 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.

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When

Thursday, February 13, 2014 from 6:00 PM to 7:00 PM (EST)


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Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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