The REFUEL | “got chocolate milk?™” campaign is headed to Pasadena to show athletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The “got chocolate milk?” campaign – backed by former NFL Pittsburgh Steelers player Hines Ward along with 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout routine. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.
Participants can also visit the REFUEL booth at the Health & Fitness expo to learn about the scientific benefits of post-race recovery and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.
Athletes who stop by the expo will have the chance to join Team REFUEL and win:
- $500 in sponsorship money
- Custom training gear
- Free race entries and VIP race access
- Discounts on partner gear and equipment