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The REFUEL | “got chocolate milk?™” campaign is headed to Virginia Beach to show athletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.
Participants can also visit the REFUEL booth at the Health & Fitness Expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.
Athletes who stop by the expo will have the chance to join Team REFUEL and win:
· $500 in sponsorship money
· Top notch training gear
· Paid trip to race in Europe
· Chance to star in a national “got chocolate milk?”™ ad
EXPO DAY DETAILS: RACE DAY DETAILS:
Location: Virginia Beach Convention Center
Date/Time: August 31st 12:00 PM – 7:00 PM
September 1st 9:00 AM – 5:00 PM
Finish Line Location: Virginia Beach Boardwalk
Date/Time: Sunday, September 2nd 7:00 AM
FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Contact Lindsey McNally, Refuel Marketing Team, at 312-988-2073 (office), 904-866-0327 (cell), email@example.com.