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The REFUEL | “got chocolate milk?™” campaign is headed to St. Louis to show athletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.
Participants can also visit the REFUEL booth at the Rock ‘n’ Roll Health & Fitness expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.
Athletes who stop by the expo will have the chance to join Team REFUEL and win:
· - $500 in sponsorship money
· - Top notch training gear
· - Paid trip to race in Europe
· - Chance to star in a national “got chocolate milk?”™ ad
EXPO DAY DETAILS:
Location/Booth Number: America’s Center, Halls 4 and 5
Date/Time: October 19, 2012 12 p.m.- 7 p.m.
October 20, 2012 9 a.m.- 5 p.m.
RACE DAY DETAILS:
Finish Line Location: N. 15th Street at Chestnut
Date/Time: October 21, 2012 7:00 a.m.
FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Contact Liz Manley, Refuel Marketing Team, at 312-988-2422 (office), 847-212-3585 (cell), firstname.lastname@example.org.