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The REFUEL | “got chocolate milk?™” campaign is headed to Philadelphia to show athletesthat what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.
Participants can also visit the REFUEL booth at the Health & Fitness expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.
Athletes who stop by the expo will have the chance to join Team REFUEL and win:
- $500 in sponsorship money
- Top notch training gear
- Paid trip to race in Europe
- Chance to star in a national "got chocolate milk?" ad
EXPO DAY DETAILS:
Location/Booth Number: Pennsylvania Convention Center, Hall F
Date/Time: Friday, Sept. 14, 2012 11 a.m. – 6 p.m.
Saturday, Sept. 15, 2012 9 a.m. – 5 p.m.
RACE DAY DETAILS:
Finish Line Location: Eakins Oval, Fairmount Park between Kelly Dr. & Art Museum Dr.
Date/Time: Sunday, Sept. 16, 2012 8 a.m.
FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk