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The REFUEL | “got chocolate milk?™” campaign is headed to Denver to show athletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medalists, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.
Participants can also visit the REFUEL booth at the Health & Fitness expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.
Athletes who stop by the expo will have the chance to join Team REFUEL and win:
· $500 in sponsorship money
· Top notch training gear
· Paid trip to race in Europe
· Chance to star in a national “got chocolate milk?”™ ad
EXPO DAY DETAILS:
Location/Booth Number: Colorado Convention Center
Date/Time: September 20th 12:00 PM- 6:00 PM
September 21st 10:00 AM- 7:00 PM
RACE DAY DETAILS:
Finish Line Location: Civic Center Park, 14th Avenue
Date/Time: September 22, 2012 7:00 AM- 2:00 PM
Meadow Gold Dairy will be providing 10,000 samples of ice cold chocolate milk to all the finishing athletes. So make sure you swing by the finish line after the race to refuel!
FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Contact Sophia Bly, Refuel Marketing Team, at 312-988-2024 (office), 309-830-5023 (cell), or firstname.lastname@example.org.