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RealTech SF 2013


Tuesday, April 30, 2013 from 8:00 AM to 6:00 PM (PDT)

RealTech SF 2013

Ticket Information

Ticket Type Sales End Price Fee Quantity
Super Early Bird Pass Ended $25.00 $0.00
Early Bird Pass Ended $49.00 $0.00
Regular Pass
A Regular Pass gets you everything at the event - access to all of the speakers/presentations, the Startup Alley, Exhibitor booths, Free Beverages/Snacks during breaks, and Free Wine during the networking event at the end.
Ended $99.00 $0.00
Last Minute Pass Ended $199.00 $0.00
At The Door Pass Ended $299.00 $0.00
Startup Alley Demo Table Ended $299.00 $0.00
Gold Sponsor/Exhibitor
Become a Gold Sponsor/Exhibitor and get these great benefits: 1. A full-length, 6' exhibitor table for demo-ing your product and meeting/networking/closing deals with over 400 real estate brokers, agents, investors, landlords, and other professionals. 2. Featured as a Gold Sponsor/Exhibitor on this page with your company name, logo, description, and link back to your site. 3. Promoted as a Gold Sponsor/Exhibitor in all of our promotional materials, email blasts, social media, and press kits. 4. Mentioned on stage during RealTech SF 2013 as being a Gold Sponsor/Exhibitor of the event. 5. Four complimentary passes to RealTech SF 2013 for anyone in your group/company. 6. The good karma of helping defray costs for the bootstrapping startups who are making this event possible! :)
Ended $2,500.00 $0.00
Silver Sponsor (Non-Exhibitor)
Become a Silver Sponsor and get these great benefits: 1. Featured as a Silver Sponsor on this page with your company name, logo, description, and link back to your site. 2. Promoted as a Silver Sponsor in all of our promotional materials, email blasts, social media, and press kits. 3. Mentioned on stage during RealTech SF 2013 as being a Silver Sponsor of the event. 4. Two complimentary passes to RealTech SF 2013 for anyone in your group/company. 5. The good karma of helping defray costs for the bootstrapping startups who are making this event possible! :)
Ended $499.00 $0.00

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Event Details

The Future of Real Estate and Technology

Technology has infiltrated every corner of the real estate industry. From transactions going completely paperless to crowdfunding of investment deals, being an early adopter of technology is an absolute must if you want to succeed in today's real estate world.

Brought to you by Reesio, RealTech SF 2013 brings you up to speed on all of the latest real estate technology developments and gives you an in-depth preview at what you can expect to see hit the market over the next year. Our all-star lineup of speakers will blow you away with their tremendous domain expertise. Our Startup Alley featuring the hottest new real estate technology startups demo-ing their cool new products will leave you in awe at what is out there. And of course, our networking and happy hour will give you the opportunity to meet with industry leaders and potential customers.

We're expecting 400-500 real estate brokers, agents, investors, buyers, sellers, and other technology enthusiasts to be in attendance, so get your tickets today!


Agenda & Speakers

8:00am - 9:00am


Coffee will be provided
9:00am - 9:15am

Welcome and Introduction to RealTech SF 2013


Mark ThomasCo-Founder & CEOReesio

9:15am - 9:45am

Keynote: The Shift to Mobile is Creating Massive Agent Opportunities

The shift to mobile is changing the playing field for agents. Paul will share his view of consumer adoption, usage trends, the tools that are available to agents, and the new marketing opportunities that mobile has created.

Paul LevineChief Operating OfficerTrulia

9:45am - 10:15am

Challenges Faced by Startups when Creating New Real Estate Technologies

Trying to get any new tech startup off the ground is hard enough, but what extra challenges and obstacles do startups in the real estate space face? Hear from 2 founders of new real estate tech startups that are looking to grow, and 1 founder of a real estate tech startup that already had a successful exit.

Taylor Glass-MooreCo-Founder & COOZumper


Drew UherFounder & CEOHomelight


Justing LaJoieVP of Industry SolutionsZillow


Alison Berkley Wagonfeld(Moderator)Operating PartnerEmergence Capital

10:15am - 10:30am


Free snacks and beverages will be provided.
10:30am - 11:00am

The Secret Language of Internet Leads

Internet leads have their own lingo. It’s important to be able to pick up on these clues to know how to respond properly and communicate more effectively. Join Steve Pacinelli as he reviews exclusive case studies from agents who have unlocked this secret language, resulting in a more streamlined workflow and an increase in successful closings.

Steve PacinelliVP of Real Estate EventsRealtor.com

11:00am - 11:30am

From the Broker’s Perspective: Embracing and Rejecting Technology

Brokers and agents are inundated with new technology offers that claim to make their jobs easier, bring them new business, etc. But are they really as great as advertised? How do Brokers and Agents really feel about the influx of new technology, and what would they like to see more of, and what would they like to see disappear?

Michael RieseBroker AssociateSereno Group


Nate Ellis(Moderator)Director of Education and TrainingContra Costa Association of REALTORS®

11:30am - 12:00pm

Lean Retail: the Future of Brick & Mortar

Offline retail is evolving. As consumers go online for selection and convenience, they expect to be delighted in the offline world. Lean retail in the form of pop-up shops is one way brands and retailers are meeting this expectation.

Erik EliasonCo-Founder & CEOStorefront

12:00pm - 1:30pm

Tour of Exhibits/Startup Alley & Break for lunch

Check out the hottest new real estate technology startups and exhibits from our sponsors. (Lunch not provided)
1:30pm - 2:00pm

Going Paperless: Obstacles and Opportunities

Fueled by a recent collaboration with Google, Joseph will talk about the journey that his startup, HelloSign, recently went through in encouraging companies to go paperless. While this is not a new concept, they received unique insights into the obstacles and opportunities faced by helping companies go completely paperless.

Joel AndrenHead of Marketing/Business DevelopmentHelloSign

2:00pm - 2:30pm

The Labyrinth of Legal issues within Real Estate and Technology

Come hear this diverse and star-studded panel talk about the most important legal issues that real estate professionals, real estate tech companies, and startups in general should be mindful of. And bring your legal questions with you for the audience Q&A portion!

Kathleen PhilipsGeneral CounselZillow


Nav AthwalReal Estate and Land Use AttorneyFarella Braun + Martel


Mark Thomas(Moderator)Co-Founder & CEOReesio

2:30pm - 3:00pm

So this New Era of Transparency . . . What's in it for You?

The movement towards transparency of commercial real estate data has momentum like never before. Comps are on Compstak. Listings are on 42Floors. What's in it for you? How does this transparency help landlords get theirs spaces leased on competitive terms? How does this transparency help brokers do more deals? Who is going to win big? And who is going to lose out?
3:00pm - 3:15pm


Free snacks and beverages will be provided.
3:15pm - 3:45pm

Managing Your Rental Property: Does Technology Matter?

Mobile and cloud computing are popular topics outside of real estate, but do these technological advances assist apartment owners in reducing vacancy, increasing cash flow, and maximizing returns? Join the discussion to learn more.

Chris GraffCo-Founder & CEORentMethod

3:45pm - 4:15pm

The other side of the table: Q&A with buyers, sellers, and investors

While most of the focus of new real estate technologies is on brokers and agents, what’s in it for sellers, buyers, and investors on the other side of the transaction? Who’s looking out for them and what do they find helpful technology-wise? Get a fresh new perspective from the other side of the table.

Mark WienerMortgage LenderRPM Mortgage


Chris PiroBuyer & Co-FounderGoRefi


Bobby SharmaCo-Founder & CEOBayFlip.com

4:15pm - 4:45pm

Access to Real Estate Investing through Crowdfunding

The Real Estate and Stock Markets are almost identical in size (~$11 Trillion), yet access to that money is a night and day difference. Real Estate is fragmented and investors can't access real estate investments in an efficient way. Crowdfunding and technology are on the verge of changing that.
4:45pm - 5:00pm

Wrap-up & Door Prize Drawings

5:00pm - 6:00pm

Free Wine, Networking, and Tour of Exhibitors and Startup Alley

Have questions about RealTech SF 2013? Contact Reesio

When & Where

The Fairmont
950 Mason St
San Francisco, CA 94108

Tuesday, April 30, 2013 from 8:00 AM to 6:00 PM (PDT)

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Reesio automates all of the yucky paperwork and manual processes that go into buying and selling a home for real estate professionals and their clients. With Reesio, all of the parties of a real estate transaction come together in a clean, centralized dashboard to collaborate on closing the deal. This includes e-sharing and e-signing documents, task/workflow management, broker compliance, communication management, etc. Experience the Reesio difference today and never go back to the old way of completing a transaction. Check it out at https://www.reesio.com/

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