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Reality Augmented and the Playful Future of Sociality

SF-DesignWeek 2012

Friday, June 15, 2012 from 4:00 PM to 6:00 PM (PDT)

Reality Augmented and the Playful Future of Sociality

Ticket Information

Ticket Type Sales End Price Fee Quantity
Reality Augmented - Hot-Studio - June15 Ended $10.00 $1.54

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Event Details


Reality Augmented and the Playful Future of Sociality

What will shape our social future? Join us to explore how playful, virtuoso sociality can emerge from our new habitat of complexity and how it will affect products, interactions, fashion and our social behavior!

4 PM – 5.15 PM    Presentation + Q&A

5.15 PM – 6 PM    Happy hour – wine and cheese


Tish Shute is Creative Technologist and Reality Architect working in Will Wright's "Do Tank," Stupid Fun Club, Inc. Tish is a synthesist, an entrepreneur, speaker, writer, anticipatory anthropologist, and founder of Ugotrade – a leading blog focused on augmented reality, and the future of mobile social communications. Tish is also the co-chair/co-founder of Augmented Reality Event, and Co-Founder of ARWave. Her career in new media and technology began with working in motion control, robotics, and visual effects for film, television, theme parks and aerospace. She continues her interest in innovation and paradigm shifts as an entrepreneur and consultant. She is passionate about putting people at the center of their augmented mobile social futures!          


Ben Cerveny Ben has worked for over 20 years on user interaction and experience design, concept prototyping, and strategy in the context of media applications, operating systems, web services, ubiquitous computing, and massively multiplayer games. Most recently, he was an advisor and strategist at Stamen Design, a leading visualization design studio. Previously, he was the founder of the Experience Design Lab at frogdesign, an international product design company, and a lead game designer and platform development strategist at Ludicorp, makers of Flickr. He is also the founder of the Amsterdam-based research foundation VURB, which investigates digital urbanism, and is constantly engaged in the investigation of innovative ways to improve the flow and play of a user’s relationship with task or information.


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When & Where

Hot Studio
585 Howard Street
1st Floor
San Francisco, CA 94105

Friday, June 15, 2012 from 4:00 PM to 6:00 PM (PDT)

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SF-DesignWeek 2012

Since 2006, AIGA San Francisco has organized San Francisco Design Week as a way to reach out to a diverse community of over 20,000 Bay Area design professionals as well as local businesses, non-profits, entrepreneurs, students, the design-savvy public, tourists, and more. AIGA SF will be partnering with the San Francisco chapters of the American Institute of Architects (AIA), the Industrial Designers Society of America (IDSA), the Interaction Design Association (IxDA), the Society for Environmental Graphic Design (SEGD), and Adobe Systems, to sponsor a full week of events highlighting the diversity and professionalism of the design community around the bay. Our goal is to raise public awareness of the impact that all design-graphic, product, interior, fashion, architecture, advertising, et cetera-has in the San Francisco Bay Area.

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Reality Augmented and the Playful Future of Sociality
San Francisco, CA Events Conference

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