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R&D, Innovation Labs and Channeling Your Inner Startup

The Commonwealth Club

Tuesday, January 21, 2014 from 6:30 PM to 8:00 PM (PST)

San Francisco, CA

R&D, Innovation Labs and Channeling Your Inner Startup

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission - Non-Member
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Ended $25.00 $1.62
General Admission - Member Ended $15.00 $0.00
Student Ended $7.00 $1.17

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Event Details

Will Young, Director, Zappos Labs
Brian Luerssen, GM, OKCupid Labs 
Mark Randall, Chief Strategist and VP of Creativity, Adobe
James Temple, Senior Editor, Re/code - Moderator

 With constantly evolving technology and the challenge to think outside the box, the trend of separate innovation “labs” has spread amongst big name businesses. Companies that have shed their “startup” classification are keeping their crews nimble by designating teams to experiment, try and fail – and try, try again in an effort to go toe to toe with each new startup. You wouldn’t immediately connect nimble, tech-savvy creators with big standalone brands; yet these companies are able to give creative minds what they need most – the opportunity to fail without long-term damage. So how do these teams fit within the larger corporate structure? What’s the difference between an R&D team and an innovations lab? How do these teams keep a startup mentality working for established brands and products? And how do they use technology and new ideas to reach the perfect consumer for their brand? Our panelists will discuss the importance of innovation within large companies and how corporate teams are thinking like startups and projects that have both succeeded and failed in the labs.

 

Location: SF Club Office
Time: 6 p.m. check-in, 6:30 p.m. program
Cost: $25 non-members, $15 members, $7 students (with valid ID)

 

We do not offer refunds.

Have questions about R&D, Innovation Labs and Channeling Your Inner Startup? Contact The Commonwealth Club

When & Where


The Commonwealth Club of California
595 Market Street
San Francisco, CA 94105

Tuesday, January 21, 2014 from 6:30 PM to 8:00 PM (PST)


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Organizer

The Commonwealth Club

The Commonwealth Club is the leading national forum open to all for the impartial discussion of public issues.

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